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Dear readers,

I am proud to announce that Scopus has finished indexing BBR’s contents from 2018 until now. Scopus has approved the inclusion of previous years, and we are waiting the Source Collection Team from Scopus to fulfill the request. You can check BBR’s indexed papers at

The current issue opens with Rafael & Lopes exploring the effect of reactance on satisfaction of supplementary health care (SHC) systems. Psychological reactance is the negative emotional reaction to the loss of freedom. Results indicate that the evaluation of SHC providers is closely related to the level of individual reactance of the user and the way the plan is contracted, while freedom to choose the operator minimizes negative evaluations from individuals with high psychological reactance.

The second article, from Maldaner & Kreling, proposes a method to steer the decision of a production technique given a specific industrial reality. Results are useful for industrial managers, supporting them in choosing techniques and practices that meet demands and restrictions. It bridges a gap between production strategy and its de facto implementation, and offer a scientifically-sound tool for practitioners.

Next, Costa, Barbosa, Zha & Trilokekar study different perceptions on tuition fees in higher education from three very distinct countries: Brazil, China, and Canada. Using a multi-case study with government officials, higher education specialists, and student leadership, results indicate that participants view tuition fees as a way of boosting public higher education institutions. Fees levied on those with the means to pay translate into greater financial availability, democratizing access and permanence of the underprivileged.

In the fourth article, Ferreira & Falcão analyze the influence of institutional distances and strategic motivations for internationalization on Brazilian foreign direct investment (FDI). Results point that cultural distance has a negative impact on the outflows of Brazilian FDI, corroborating previous studies in other countries, and consistent with greater distance increasing uncertainty and risks. Brazilian FDI seeks large markets and strategic resources, which may be the result of domestic institutional inefficiencies. These specific assets (strategic resource seeking) are the result of the market position of the acquired company, which grants access to intangible resources.

Following, Scussel & Demo develop a scale to measure relationship perception among customers of luxury fashion brands. The result is a Luxury Customer Relationship Perception Scale composed by three primary factors (brand experience, customer loyalty and brand image) and a second order factor (customer relationship perception). The validation of the scale yields good psychometric indices, and a real-world test indicates the scale is useful to relational studies.

Last, Silva, Zonatto, Magro & Klann explore cost asymmetry behavior (sticky costs) and earnings management practices. Evidence points that accounting profit is affected by sticky costs behavior and by earnings management practices. Furthermore, total accruals and part of earnings management are explained by sticky costs, contributing to the discussion that part of earnings management can be due to sticky costs, not only due to opportunistic behavior as commonly assumed.

We hope you enjoy our selection of papers. Good reading!

Fabio Motoki – Editor-in-Chief -

How to Cite
Motoki, F. (2019). Editorial. Brazilian Business Review, 16(2). Retrieved from
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