Authors Guidelines

Evaluation Process

The purpose of the evaluation is to help authors improve the quality of their work by providing constructive and timely evaluations prepared by experienced academics from renowned business institutions. Often these academics are collaborators from institutions other than FUCAPE Business School. BBR considers the evaluation process a fundamental step in improving articles. For this reason, BBR evaluators are encouraged to present, in addition to their opinion regarding the publication, suggestions for improvement regarding the content and form of the text.

The article submitted to BBR – Brazilian Business Review must be original and unpublished, that is, it cannot have been or is being submitted to another journal, in Brazil or abroad. Submissions will be checked for plagiarism using Turnitin. Works published in the annals of scientific meetings, such as congresses, seminars, symposiums, etc. are considered unpublished. Therefore, BBR – Brazilian Business Review encourages authors of these works, whatever their affiliation, to format them in the article standard and submit them for evaluation. Articles can be submitted in Portuguese or English.

The process of evaluating articles submitted to BBR consists of two stages. The first, a preliminary assessment by the Editor, Co-Editor and Associate Editors, who examine the suitability of the work for the journal's editorial line and carry out the Desk Review assessment.

The second stage consists of the evaluation itself, using the double blind review system, and is carried out by two ad hoc consultants.
The evaluation primarily considers the scientific quality of the text, focusing on the following aspects:
• Current topic
• Originality of the work
• Relevance and theoretical consistency of the text for the development of the area of knowledge
• Quality of the theoretical framework used
• Quality of writing and text organization
• Contribution of the work to knowledge of the area in which the article is inserted
• Methodology used: suitability and quality
• Quality of data analysis and discussion (if applicable)
• Conclusions: achievement, foundation and coherence.

The result of the evaluation will be sent to the first author of the work, by email.

A total period of 90 days is estimated, from the acceptance of the Desk Review until the first opinion on the article;
Once approved, the article undergoes spelling and grammatical review before publication. All articles are published in both Portuguese and English. For articles submitted from 2017 onwards, the authors will be responsible for providing the version in the other language within 2 months after approval of the article. Failure to present the translated version within this period will result in retraction of approval of the article. Approved articles in English, submitted from April/2018 onwards by non-Lusophone authors, will have a translation into Portuguese provided by BBR at no cost.

BBR – Brazilian Business Review does not charge authors fees for submission charges. We also declare that BBR – Brazilian Business Review is an Open Access publication, that is, all of the magazine's content is available for reading free of charge and immediately after publication.

Publication Process
After final approval, manuscripts will be sent to editing, where they will be designed for final publication. The partner publisher will send the graphic proofs and, eventually, request corrections to references, figures, tables, etc. At this stage, only specific editorial changes will be accepted.

Informed peer review
BBR discloses in all published articles the name and Orcid identifier of the editor-in-chief and associate editors responsible for evaluating the manuscript.
The journal also offers authors and reviewers options to open the peer review process, with or without identifying their names.
Submission rules
Files must comply with the following standards:
• Word 6.0 or higher
• Times New Roman 12 font
• Line spacing 1.5
• Justified alignment
• Margins: top and left: 3 cm, bottom and right: 2 cm
• Number of words, including title, abstract, text, references and illustrations: between 6,000 and 8,000 words for theoretical-empirical articles
• The standards of the American Psychological Association (APA), 7th edition, must be adopted for formatting citations and references. The expressions Id., Ibid., Op. cit., Loc. cit. should not be used. or similar. The Online Writing Laboratory (OWL) at Purdue University provides a concise guide with examples

• Illustrations, such as figures, tables and tables, must be prepared according to the style recommendations of the American Psychological Association (APA), 7th edition, always in black and white, along with captions, credits, source and notes (when applicable). If there are illustrations imported from other programs, such as Excel and Power Point, also send the source file. The Online Writing Laboratory (OWL) at Purdue University provides examples.
• Reference and explanatory notes should be avoided. Strictly necessary notes must be numbered sequentially in the body of the text and inserted at the end of the text, before references
The number of article authors is limited to four.
The article must be submitted in a file containing the text of the article itself, with the characteristics described below. The first page must include: a. article title (in Portuguese and English); B. summary, containing between 120 and 160 words; w. between three and five keywords. From the second page should come the body of the article.

To guarantee the anonymity of the evaluation process, the author(s) must not identify themselves in the body of the article. ScholarOne allows authors to nominate potential referees for their article. However, there is no guarantee that the appointed referees will be allocated to review the work.

The article must contain, whenever possible: a. goals; B. literature review; w. methodology; d. Results and discussion; It is. conclusions, limitations, recommendations of an academic and practical nature; f. references; and g. appendices and annexes. If applicable, the ethical procedures adopted in the research must be described in the last paragraph of the Methodology section, mentioning the protocol number approved by the Research Ethics Committee.

An abstract usually appears separate from the article, so it should stand alone. At a minimum, the summary must indicate, clearly and briefly, the objective of the research, the main results and the main contributions. References should be avoided, but if necessary, you can cite authors and years. Non-standard acronyms and unusual abbreviations should also be avoided, but if essential, they should be defined in the summary itself.

The introduction should emphasize the incremental contribution of your research. Keep the use of citations to a minimum, using only what is strictly necessary to motivate the research, and highlight and clarify its results and contributions. The introduction should not contain a paragraph listing the sections of the article. Your introduction must explain (a) objective, (b) motivation, (c) methods, (d) results and (e) contributions of the research, clearly and succinctly. The lack of any of these elements means that your work has a very high chance of failure, as your introduction will not be able to answer three fundamental questions (Grant & Pollock, 2011):
(1) Who cares? What is your research about? How is it useful, why is it important?
(2) What we know, what we don't know, so what? What has been found so far, what has not been found yet? How does your research fit into this context?
(3) What did we learn? What does your research bring? How does it advance our knowledge?

The methodology section must be clear enough to allow replication of the research. The research design should be described in detail, explaining the methodological choices you made and why. If the research has statistical analyses, please note the following item.

Statistical analysis (if applicable)
All statistical methods must be described in sufficient detail to allow a properly trained reader with access to your data to cross-check your results.
Any processing of data, such as transformations, recoding, rescaling, normalization, truncation, winsorization, removal or modification of values must be openly disclosed and justified. Units of measurement must be provided for all variables.
Authors must provide a complete and transparent view of the results so that conclusions are supported by appropriate statistical analyses and study limitations are discussed.

Author Contribution
BBR adopts the CRediT (Contributor Roles Taxonomy) taxonomy to accurately identify each author's contributions to our publications. This helps us give appropriate credit to each author transparently. For more information about the CRediT system, visit the official website:
After the references, a sentence must be included in which the authors declare whether there is a conflict of interest, in addition to indicating the contribution of each author to the research.


As a way of standardizing authorship, the BBR Committee made it mandatory to include the ORCID ID at the time of submission. After the first analysis, before forwarding for evaluation, manuscripts that do not have the ORCID entered in the system will be notified for inclusion in the identifier record, and must contain, at the time of registration, information about academic training.

The ORCID identifier can be obtained free of charge at:

You must accept the ORCID presentation standards, and include the full URL, accompanied by the expression "https://" (for example:, or enter the automatic registration for connection through ORCID.

ORCID registration for all authors is mandatory. On the platform you can directly enter the ORCID connection, thus allowing your connection to be validated by the system. The author, upon submission, must click on authorization so that other authors can validate their registration via the forwarded link.

Submission platform

Articles must be submitted to BBR through ScholarOne.

Online registration

All articles published in our magazine have a unique DOI (Digital Object Identifier), serving as an individual identifier that ensures their identification and guarantees perpetual accessibility on the internet.

To ensure accuracy and make our articles easier to search, BBR assigns a unique DOI for each language in which they are published. Therefore, an article written in Portuguese or English will have its own distinct DOI, making it easier for researchers, academics and professionals from all over the world to locate and cite our articles accurately and efficiently.

By adopting the DOI registration system, BBR reinforces its commitment to promoting the spread of knowledge and international academic collaboration. We are committed to facilitating access and ensuring accurate citation of published articles, contributing to the progress of scientific research and development in various areas, such as administration, business and economics.