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Published: 2023-10-24


Articles

Attention and Skepticism: Influence on Ad Evaluation with Greenwashing

Tais Pasquotto Andreoli, Silvio Augusto Minciotti, Leandro Leonardo Batista
Abstract 102 | PDF English Downloads 98 PDF Português (Português (Brasil)) Downloads 87 | DOI https://doi.org/10.15728/bbr.2023.1539.en

Segmentation and Drivers of Beer Consumption in the Brazilian Market

Sergio W. Carvalho, Marcio Oliveira Mota, Lucas Lopes Ferreira Souza, Felipe Gerhard
Abstract 489 | PDF English Downloads 275 PDF Português (Português (Brasil)) Downloads 262 | DOI https://doi.org/10.15728/bbr.2022.1385.en

Dynamic Capabilities and Strategic Control Systems: A Study at Itaipu Binacional

Luciano Panek, Ronaldo Tavares
Abstract 456 | PDF English Downloads 289 PDF Português (Português (Brasil)) Downloads 289 | DOI https://doi.org/10.15728/bbr.2023.1496.en

Validation of Decision-Making Experimental Tasks in a Social Commerce Environment

Daiane Lindner Radons, Mauri Leodir Löbler, Monize Sâmara Visentini
Abstract 320 | PDF English Downloads 284 PDF Português (Português (Brasil)) Downloads 254 | DOI https://doi.org/10.15728/bbr.2022.1337.en

Ownership concentration of equity shares with and without voting rights: Does it influence CSR voluntary disclosure?

Dermeval Martins Borges Junior, Denise Mendes da Silva
Abstract 326 | PDF English Downloads 291 PDF Português (Português (Brasil)) Downloads 307 | DOI https://doi.org/10.15728/bbr.2022.1404.en

Global and Local Brands in Developed and Developing Markets: A Systematic Literature Review and New Directions

Jonny Mateus Rodrigues, Maria Gabriela Montanari, Vitor Azzari
Abstract 632 | PDF English Downloads 415 PDF Português (Português (Brasil)) Downloads 358 | DOI https://doi.org/10.15728/bbr.2022.1343.en