Vol. 15 No. 6 (2018): November to December 2018
Editorial
Editorial
Abstract 955 |Articles
The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage
Abstract 1801 | PDF English Downloads 2877 PDF Português (Português (Brasil)) Downloads 2887 | DOI https://doi.org/10.15728/bbr.2018.15.6.1
Page 512-532
The impact of alliances and internal R&D on the firm’s innovation and financial performance
Abstract 2047 | PDF English Downloads 2872 PDF Português (Português (Brasil)) Downloads 2650 | DOI https://doi.org/10.15728/bbr.2018.15.6.2
Page 533-550
Internationalization and Relationships in Supply Chains
Abstract 2000 | PDF English Downloads 2797 PDF Português (Português (Brasil)) Downloads 2714 | DOI https://doi.org/10.15728/bbr.2018.15.6.3
Page 551-567
Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance
Abstract 2191 | PDF English Downloads 2900 PDF Português (Português (Brasil)) Downloads 2720 | DOI https://doi.org/10.15728/bbr.2018.15.6.4
Page 568-588
Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States
Abstract 1660 | PDF English Downloads 2677 PDF Português (Português (Brasil)) Downloads 2680 | DOI https://doi.org/10.15728/bbr.2018.15.6.5
Page 589-605
Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity
Abstract 2070 | PDF English Downloads 2776 PDF Português (Português (Brasil)) Downloads 2673 | DOI https://doi.org/10.15728/bbr.2018.15.6.6
Page 606-623