Vol. 9 No. 2 (2012): April to June 2012
Editorial
Editorial
Abstract 511 |Articles
The Perception of the stakeholders influences strategies and its relation with the generic strategy: case study in small business enterprises of the north coast of Santa Catarina State
Abstract 959 | PDF English Downloads 480 PDF Português (Português (Brasil)) Downloads 376 | DOI https://doi.org/10.15728/bbr.2012.9.2.1
Page 1-25
Student loyalty based on relationship quality: an analysis on higher education institutions
Abstract 1179 | PDF English Downloads 792 PDF Português (Português (Brasil)) Downloads 687 | DOI https://doi.org/10.15728/bbr.2012.9.2.2
Page 26-46
Plastic Dreams: consumption goals of Melissa collectors
Abstract 914 | PDF English Downloads 477 PDF Português (Português (Brasil)) Downloads 793 | DOI https://doi.org/10.15728/bbr.2012.9.2.3
Page 47-67
Co-operative governance and management control systems: an agency costs theoretical approach
Abstract 1074 | PDF English Downloads 1261 PDF Português (Português (Brasil)) Downloads 620 | DOI https://doi.org/10.15728/bbr.2012.9.2.4
Page 68-87
Understanding initiation behavior in Brazilian negotiations: an analysis of four regional subcultures
Abstract 894 | PDF English Downloads 1160 PDF Português (Português (Brasil)) Downloads 590 | DOI https://doi.org/10.15728/bbr.2012.9.2.5
Page 88-108
Dynamic strategies to optimize asset allocation: empirical evidence in the Brazilian market
Abstract 849 | PDF English Downloads 456 PDF Português (Português (Brasil)) Downloads 348 | DOI https://doi.org/10.15728/bbr.2012.9.2.6
Page 109-133