Vol. 15 No. 2 (2018): March to April 2018

Published: 2018-03-01


Editorial

Editorial

Fabio Motoki
Abstract 550 |

Articles

Development And Validation of A Customer Relationship Scale For Airline Companies

Gisela Demo, Kesia Rozzett, Natasha Fogaça, Taila Souza
Abstract 1303 | PDF English Downloads 797 PDF Português (Português (Brasil)) Downloads 718 | DOI https://doi.org/10.15728/bbr.2018.15.2.1

Page 105-119

Satisfaction And Contribution Of Stakeholders From The Performance Prism Model

Elizandra Severgnini, Edwin Vladimir Cardoza Galdaméz, Romildo de Oliveira Moraes
Abstract 1251 | PDF English Downloads 858 PDF Português (Português (Brasil)) Downloads 586 | DOI https://doi.org/10.15728/bbr.2018.15.2.2

Page 120-134

Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group

Alessandro Henrique de Souza Miake, Rodrigo Baroni de Carvalho, Marcelo de Rezende Pinto, Alexandre Reis Graeml
Abstract 1117 | PDF English Downloads 886 PDF Português (Português (Brasil)) Downloads 557 | DOI https://doi.org/10.15728/bbr.2018.15.2.3

Page 135-151

Macroeconomic and Institutional Factors, Debt Composition and Capital Structure of Latin American Companies

Cláudio Júnior Bernardo, Tatiana Albanez, José Roberto Securato
Abstract 1110 | PDF English Downloads 721 PDF Português (Português (Brasil)) Downloads 787 | DOI https://doi.org/10.15728/bbr.2018.15.2.4

Page 152-174

The Effect of Trust in the Intention to Use m-banking

Fernanda Leão Ramos, Jorge Brantes Ferreira, Angilberto Sabino de Freitas, Juliana Werneck Rodrigues
Abstract 1623 | PDF English Downloads 978 PDF Português (Português (Brasil)) Downloads 562 | DOI https://doi.org/10.15728/bbr.2018.15.2.5

Page 175-191

Debriefing's Influence on Learning in Business Game: An Experimental Design

Adonai Jose Lacruz, Bruno Luiz Américo
Abstract 1603 | PDF English Downloads 692 PDF Português (Português (Brasil)) Downloads 654 | DOI https://doi.org/10.15728/bbr.2018.15.2.6

Page 192-208