Vol. 15 No. 2 (2018): March to April 2018
Editorial
Editorial
Abstract 550 |Articles
Development And Validation of A Customer Relationship Scale For Airline Companies
Abstract 1303 | PDF English Downloads 797 PDF Português (Português (Brasil)) Downloads 718 | DOI https://doi.org/10.15728/bbr.2018.15.2.1
Page 105-119
Satisfaction And Contribution Of Stakeholders From The Performance Prism Model
Abstract 1251 | PDF English Downloads 858 PDF Português (Português (Brasil)) Downloads 586 | DOI https://doi.org/10.15728/bbr.2018.15.2.2
Page 120-134
Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group
Abstract 1117 | PDF English Downloads 886 PDF Português (Português (Brasil)) Downloads 557 | DOI https://doi.org/10.15728/bbr.2018.15.2.3
Page 135-151
Macroeconomic and Institutional Factors, Debt Composition and Capital Structure of Latin American Companies
Abstract 1110 | PDF English Downloads 721 PDF Português (Português (Brasil)) Downloads 787 | DOI https://doi.org/10.15728/bbr.2018.15.2.4
Page 152-174
The Effect of Trust in the Intention to Use m-banking
Abstract 1623 | PDF English Downloads 978 PDF Português (Português (Brasil)) Downloads 562 | DOI https://doi.org/10.15728/bbr.2018.15.2.5
Page 175-191
Debriefing's Influence on Learning in Business Game: An Experimental Design
Abstract 1603 | PDF English Downloads 692 PDF Português (Português (Brasil)) Downloads 654 | DOI https://doi.org/10.15728/bbr.2018.15.2.6
Page 192-208