Vol. 17 No. 3 (2020): May to June 2020

Published: 2020-05-01


Editorial

Editorial

Felipe Ramos
Abstract 464 |

Articles

Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football

Pâmela de Souza Dias, Plínio Rafael Reis Monteiro
Abstract 907 | PDF English Downloads 1162 PDF Português (Português (Brasil)) Downloads 643 | DOI https://doi.org/10.15728/bbr.2020.17.3.1

Page 253-274

Country or Brand: What Matters to Younger Millennials?

Sergio Garrido Moraes, Vivian Iara Strehlau
Abstract 801 | PDF English Downloads 3026 PDF Português (Português (Brasil)) Downloads 507 | DOI https://doi.org/10.15728/bbr.2020.17.3.2

Page 275-292

Mental Models and Dynamic Capabilities in a Brazilian Family Company

Rubens Mussolin Massa, Tales Andreassi, Jeferson Lana, Franciane Reinert Lyra
Abstract 745 | PDF English Downloads 906 PDF Português (Português (Brasil)) Downloads 534 | DOI https://doi.org/10.15728/bbr.2020.17.3.3

Page 293-308

Verticality, Regulatory Focus, and Prices: Who is Able to Get a Good Deal?

Marconi Freitas da Costa, Claudio Felisoni de Angelo, Salomão Farias
Abstract 643 | PDF English Downloads 732 PDF Português (Português (Brasil)) Downloads 412 | DOI https://doi.org/10.15728/bbr.2020.17.3.4

Page 309-327

Spatial Dependency of Eco-Efficiency of Agriculture in São Paulo

Carlos Rosano-Peña, Carlo Aleksandr Rosano de Almeida, Evaldo César Cavalcante Rodrigues, André Luiz Marques Serrano
Abstract 592 | PDF English Downloads 620 PDF Português (Português (Brasil)) Downloads 424 | DOI https://doi.org/10.15728/bbr.2020.17.3.5

Page 328-343

Accounting Conservatism and National Culture

Pollyanna Gracy Wronski, Roberto Carlos Klann
Abstract 703 | PDF English Downloads 839 PDF Português (Português (Brasil)) Downloads 549 | DOI https://doi.org/10.15728/bbr.2020.17.3.6

Page 344-361