Editorial

Abstract 771 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 1539 | PDF English Downloads 2548 PDF Português (Português (Brasil)) Downloads 2635 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 1679 | PDF English Downloads 2530 PDF Português (Português (Brasil)) Downloads 2477 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 1648 | PDF English Downloads 2516 PDF Português (Português (Brasil)) Downloads 2458 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 1631 | PDF English Downloads 2529 PDF Português (Português (Brasil)) Downloads 2441 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 1418 | PDF English Downloads 2418 PDF Português (Português (Brasil)) Downloads 2467 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 1674 | PDF English Downloads 2470 PDF Português (Português (Brasil)) Downloads 2479 | DOI https://doi.org/10.15728/bbr.2018.15.6.6