Editorial

Abstract 922 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 1754 | PDF English Downloads 2838 PDF Português (Português (Brasil)) Downloads 2846 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 1996 | PDF English Downloads 2833 PDF Português (Português (Brasil)) Downloads 2618 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 1948 | PDF English Downloads 2763 PDF Português (Português (Brasil)) Downloads 2676 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 2116 | PDF English Downloads 2849 PDF Português (Português (Brasil)) Downloads 2683 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 1618 | PDF English Downloads 2645 PDF Português (Português (Brasil)) Downloads 2652 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 2012 | PDF English Downloads 2732 PDF Português (Português (Brasil)) Downloads 2635 | DOI https://doi.org/10.15728/bbr.2018.15.6.6