Vol. 15 No. 6 (2018): November to December 2018

Published: 2018-11-01


Editorial

Editorial

Fabio Motoki
Abstract 922 |

Articles

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Fábio de Oliveira Paula, Jorge Ferreira da Silva
Abstract 1996 | PDF English Downloads 2833 PDF Português (Português (Brasil)) Downloads 2618 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Page 533-550

Internationalization and Relationships in Supply Chains

Adriana Troczinski Storti, Ely Paiva, Luciana Marques Vieira
Abstract 1948 | PDF English Downloads 2763 PDF Português (Português (Brasil)) Downloads 2676 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Page 551-567

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Mateus Martins, Josivania Silva Farias, Pedro Henrique Melo Albuquerque, Danilo Santana Pereira
Abstract 2116 | PDF English Downloads 2849 PDF Português (Português (Brasil)) Downloads 2683 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Page 568-588

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Gutemberg Ribeiro, Ana Paula Mussi Szabo Cherobim
Abstract 1618 | PDF English Downloads 2645 PDF Português (Português (Brasil)) Downloads 2652 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Page 589-605

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Rafael Barreiros Porto, Talyta da Silva Soyer
Abstract 2012 | PDF English Downloads 2732 PDF Português (Português (Brasil)) Downloads 2635 | DOI https://doi.org/10.15728/bbr.2018.15.6.6

Page 606-623