Editorial

Abstract 704 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 1527 | PDF English Downloads 2518 PDF Português (Português (Brasil)) Downloads 2615 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 1605 | PDF English Downloads 2502 PDF Português (Português (Brasil)) Downloads 2466 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 1580 | PDF English Downloads 2472 PDF Português (Português (Brasil)) Downloads 2438 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 1566 | PDF English Downloads 2490 PDF Português (Português (Brasil)) Downloads 2414 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 1360 | PDF English Downloads 2390 PDF Português (Português (Brasil)) Downloads 2454 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 1657 | PDF English Downloads 2435 PDF Português (Português (Brasil)) Downloads 2469 | DOI https://doi.org/10.15728/bbr.2018.15.6.6