Editorial

Abstract 817 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 1606 | PDF English Downloads 2686 PDF Português (Português (Brasil)) Downloads 2703 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 1800 | PDF English Downloads 2642 PDF Português (Português (Brasil)) Downloads 2523 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 1754 | PDF English Downloads 2605 PDF Português (Português (Brasil)) Downloads 2536 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 1780 | PDF English Downloads 2642 PDF Português (Português (Brasil)) Downloads 2548 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 1503 | PDF English Downloads 2510 PDF Português (Português (Brasil)) Downloads 2545 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 1813 | PDF English Downloads 2574 PDF Português (Português (Brasil)) Downloads 2524 | DOI https://doi.org/10.15728/bbr.2018.15.6.6