Vol. 7 No. 2 (2010): May to August 2010

Published: 2010-05-01


Editorial

Editorial

Antonio Lopo Martinez
Abstract 437 |

Articles

Perception of the benefits of using tracking systems by trucking companies

Jaime Prado, Jurandir Peinado, Alexandre Reis Graeml
Abstract 716 | PDF English Downloads 506 PDF Português (Português (Brasil)) Downloads 376 | DOI https://doi.org/10.15728/bbr.2010.7.2.1

Page 1-18

A Longitudinal analysis of the Porterian paradigm utilization in Brazil

Simone Sehnem, Fábio Lazzarotti, Rodrigo Bandeira-de-Mello
Abstract 691 | PDF English Downloads 226 PDF Português (Português (Brasil)) Downloads 266 | DOI https://doi.org/10.15728/bbr.2010.7.2.2

Page 19-36

Working capital, profitability, liquidity and solvency of healthcare insurance companies

André Luiz de Souza Guimarães, Valcemiro Nossa
Abstract 888 | PDF English Downloads 1119 PDF Português (Português (Brasil)) Downloads 992 | DOI https://doi.org/10.15728/bbr.2010.7.2.3

Page 37-59

The influence of store image on customer satisfaction: a case study of a shoe store

Tarsis Souza Silva, Janaina de Moura Engracia Giraldi
Abstract 1022 | PDF English Downloads 779 PDF Português (Português (Brasil)) Downloads 326 | DOI https://doi.org/10.15728/bbr.2010.7.2.4

Page 60-77

Shared services: case study on the performance of the controllership in 13 Latin American countries

Ana Cristina de Faria, Márcio Antonio Gonçalves
Abstract 726 | PDF English Downloads 292 PDF Português (Português (Brasil)) Downloads 321 | DOI https://doi.org/10.15728/bbr.2010.7.2.5

Page 78-98

Internal Marketing (IM): a literature review and research propositions for service excellence

Salomão Alencar de Farias
Abstract 1300 | PDF English Downloads 663 PDF Português (Português (Brasil)) Downloads 513 | DOI https://doi.org/10.15728/bbr.2010.7.2.6

Page 99-115