Vol. 7 No. 2 (2010): May to August 2010

Published: 2010-05-01


Editorial

Editorial

Antonio Lopo Martinez
Abstract 421 |

Articles

Perception of the benefits of using tracking systems by trucking companies

Jaime Prado, Jurandir Peinado, Alexandre Reis Graeml
Abstract 693 | PDF English Downloads 493 PDF Português (Português (Brasil)) Downloads 355 | DOI https://doi.org/10.15728/bbr.2010.7.2.1

Page 1-18

A Longitudinal analysis of the Porterian paradigm utilization in Brazil

Simone Sehnem, Fábio Lazzarotti, Rodrigo Bandeira-de-Mello
Abstract 672 | PDF English Downloads 216 PDF Português (Português (Brasil)) Downloads 254 | DOI https://doi.org/10.15728/bbr.2010.7.2.2

Page 19-36

Working capital, profitability, liquidity and solvency of healthcare insurance companies

André Luiz de Souza Guimarães, Valcemiro Nossa
Abstract 859 | PDF English Downloads 1059 PDF Português (Português (Brasil)) Downloads 955 | DOI https://doi.org/10.15728/bbr.2010.7.2.3

Page 37-59

The influence of store image on customer satisfaction: a case study of a shoe store

Tarsis Souza Silva, Janaina de Moura Engracia Giraldi
Abstract 980 | PDF English Downloads 749 PDF Português (Português (Brasil)) Downloads 315 | DOI https://doi.org/10.15728/bbr.2010.7.2.4

Page 60-77

Shared services: case study on the performance of the controllership in 13 Latin American countries

Ana Cristina de Faria, Márcio Antonio Gonçalves
Abstract 698 | PDF English Downloads 282 PDF Português (Português (Brasil)) Downloads 311 | DOI https://doi.org/10.15728/bbr.2010.7.2.5

Page 78-98

Internal Marketing (IM): a literature review and research propositions for service excellence

Salomão Alencar de Farias
Abstract 1236 | PDF English Downloads 640 PDF Português (Português (Brasil)) Downloads 494 | DOI https://doi.org/10.15728/bbr.2010.7.2.6

Page 99-115