Vol. 7 No. 2 (2010): May to August 2010

Published: 2010-05-01


Editorial

Editorial

Antonio Lopo Martinez
Abstract 645 |

Articles

Perception of the benefits of using tracking systems by trucking companies

Jaime Prado, Jurandir Peinado, Alexandre Reis Graeml
Abstract 957 | PDF English Downloads 724 PDF Português (Português (Brasil)) Downloads 771 | DOI https://doi.org/10.15728/bbr.2010.7.2.1

Page 1-18

A Longitudinal analysis of the Porterian paradigm utilization in Brazil

Simone Sehnem, Fábio Lazzarotti, Rodrigo Bandeira-de-Mello
Abstract 906 | PDF English Downloads 425 PDF Português (Português (Brasil)) Downloads 516 | DOI https://doi.org/10.15728/bbr.2010.7.2.2

Page 19-36

Working capital, profitability, liquidity and solvency of healthcare insurance companies

André Luiz de Souza Guimarães, Valcemiro Nossa
Abstract 1213 | PDF English Downloads 1770 PDF Português (Português (Brasil)) Downloads 1782 | DOI https://doi.org/10.15728/bbr.2010.7.2.3

Page 37-59

The influence of store image on customer satisfaction: a case study of a shoe store

Tarsis Souza Silva, Janaina de Moura Engracia Giraldi
Abstract 1691 | PDF English Downloads 1526 PDF Português (Português (Brasil)) Downloads 676 | DOI https://doi.org/10.15728/bbr.2010.7.2.4

Page 60-77

Shared services: case study on the performance of the controllership in 13 Latin American countries

Ana Cristina de Faria, Márcio Antonio Gonçalves
Abstract 941 | PDF English Downloads 513 PDF Português (Português (Brasil)) Downloads 637 | DOI https://doi.org/10.15728/bbr.2010.7.2.5

Page 78-98

Internal Marketing (IM): a literature review and research propositions for service excellence

Salomão Alencar de Farias
Abstract 2221 | PDF English Downloads 1457 PDF Português (Português (Brasil)) Downloads 1154 | DOI https://doi.org/10.15728/bbr.2010.7.2.6

Page 99-115