Vol. 9 No. 2 (2012): April to June 2012
Published: 2012-04-01
Editorial
Editorial
Abstract 338 |Articles
The Perception of the stakeholders influences strategies and its relation with the generic strategy: case study in small business enterprises of the north coast of Santa Catarina State
Abstract 725 | PDF English Downloads 243 PDF Português (Português (Brasil)) Downloads 211 | DOI https://doi.org/10.15728/bbr.2012.9.2.1
Page 1-25
Student loyalty based on relationship quality: an analysis on higher education institutions
Abstract 831 | PDF English Downloads 449 PDF Português (Português (Brasil)) Downloads 376 | DOI https://doi.org/10.15728/bbr.2012.9.2.2
Page 26-46
Plastic Dreams: consumption goals of Melissa collectors
Abstract 701 | PDF English Downloads 252 PDF Português (Português (Brasil)) Downloads 521 | DOI https://doi.org/10.15728/bbr.2012.9.2.3
Page 47-67
Co-operative governance and management control systems: an agency costs theoretical approach
Abstract 776 | PDF English Downloads 706 PDF Português (Português (Brasil)) Downloads 364 | DOI https://doi.org/10.15728/bbr.2012.9.2.4
Page 68-87
Understanding initiation behavior in Brazilian negotiations: an analysis of four regional subcultures
Abstract 696 | PDF English Downloads 609 PDF Português (Português (Brasil)) Downloads 206 | DOI https://doi.org/10.15728/bbr.2012.9.2.5
Page 88-108
Dynamic strategies to optimize asset allocation: empirical evidence in the Brazilian market
Abstract 647 | PDF English Downloads 239 PDF Português (Português (Brasil)) Downloads 178 | DOI https://doi.org/10.15728/bbr.2012.9.2.6
Page 109-133