Vol. 9 No. 2 (2012): April to June 2012
Published: 2012-04-01
Editorial
Editorial
Abstract 320 |Articles
The Perception of the stakeholders influences strategies and its relation with the generic strategy: case study in small business enterprises of the north coast of Santa Catarina State
Abstract 699 | PDF English Downloads 226 PDF Português (Português (Brasil)) Downloads 203 | DOI https://doi.org/10.15728/bbr.2012.9.2.1
Page 1-25
Student loyalty based on relationship quality: an analysis on higher education institutions
Abstract 798 | PDF English Downloads 430 PDF Português (Português (Brasil)) Downloads 363 | DOI https://doi.org/10.15728/bbr.2012.9.2.2
Page 26-46
Plastic Dreams: consumption goals of Melissa collectors
Abstract 679 | PDF English Downloads 234 PDF Português (Português (Brasil)) Downloads 496 | DOI https://doi.org/10.15728/bbr.2012.9.2.3
Page 47-67
Co-operative governance and management control systems: an agency costs theoretical approach
Abstract 745 | PDF English Downloads 651 PDF Português (Português (Brasil)) Downloads 347 | DOI https://doi.org/10.15728/bbr.2012.9.2.4
Page 68-87
Understanding initiation behavior in Brazilian negotiations: an analysis of four regional subcultures
Abstract 673 | PDF English Downloads 573 PDF Português (Português (Brasil)) Downloads 197 | DOI https://doi.org/10.15728/bbr.2012.9.2.5
Page 88-108
Dynamic strategies to optimize asset allocation: empirical evidence in the Brazilian market
Abstract 627 | PDF English Downloads 224 PDF Português (Português (Brasil)) Downloads 171 | DOI https://doi.org/10.15728/bbr.2012.9.2.6
Page 109-133