Vol. 15 No. 2 (2018): March to April 2018

Published: 2018-03-01


Editorial

Editorial

Fabio Motoki
Abstract 372 |

Articles

Development And Validation of A Customer Relationship Scale For Airline Companies

Gisela Demo, Kesia Rozzett, Natasha Fogaça, Taila Souza
Abstract 786 | PDF English Downloads 452 PDF Português (Português (Brasil)) Downloads 436 | DOI https://doi.org/10.15728/bbr.2018.15.2.1

Page 105-119

Satisfaction And Contribution Of Stakeholders From The Performance Prism Model

Elizandra Severgnini, Edwin Vladimir Cardoza Galdaméz, Romildo de Oliveira Moraes
Abstract 735 | PDF English Downloads 456 PDF Português (Português (Brasil)) Downloads 343 | DOI https://doi.org/10.15728/bbr.2018.15.2.2

Page 120-134

Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group

Alessandro Henrique de Souza Miake, Rodrigo Baroni de Carvalho, Marcelo de Rezende Pinto, Alexandre Reis Graeml
Abstract 674 | PDF English Downloads 518 PDF Português (Português (Brasil)) Downloads 327 | DOI https://doi.org/10.15728/bbr.2018.15.2.3

Page 135-151

Macroeconomic and Institutional Factors, Debt Composition and Capital Structure of Latin American Companies

Cláudio Júnior Bernardo, Tatiana Albanez, José Roberto Securato
Abstract 706 | PDF English Downloads 430 PDF Português (Português (Brasil)) Downloads 434 | DOI https://doi.org/10.15728/bbr.2018.15.2.4

Page 152-174

The Effect of Trust in the Intention to Use m-banking

Fernanda Leão Ramos, Jorge Brantes Ferreira, Angilberto Sabino de Freitas, Juliana Werneck Rodrigues
Abstract 883 | PDF English Downloads 496 PDF Português (Português (Brasil)) Downloads 362 | DOI https://doi.org/10.15728/bbr.2018.15.2.5

Page 175-191

Debriefing's Influence on Learning in Business Game: An Experimental Design

Adonai Jose Lacruz, Bruno Luiz Américo
Abstract 1231 | PDF English Downloads 408 PDF Português (Português (Brasil)) Downloads 361 | DOI https://doi.org/10.15728/bbr.2018.15.2.6

Page 192-208