Vol. 12 No. 6 (2015): November to December 2015

Published: 2015-11-01



Emerson Mainardes
Abstract 629 |


Information Sharing, Trust and Commitment: Perception of Brazilian Autoparts on Automakers of Various Ethnic Groups

João Abinajm Filho, Ana Cristina de Faria, Denise Maria Martins, Luiz Carlos Di Serio
Abstract 837 | PDF English Downloads 526 PDF Português (Português (Brasil)) Downloads 392 | DOI https://doi.org/10.15728/bbr.2015.12.6.1

Page 1-23

Analyzing COPOM’s Decisions

Paulo Rogério Faustino Matos, Jayme Andrade Neto
Abstract 721 | PDF English Downloads 481 PDF Português (Português (Brasil)) Downloads 389 | DOI https://doi.org/10.15728/bbr.2015.12.6.2

Page 24-47

Existing Relational Practice Between a Manufacturer and its Distributors and the Perception of the Relationship Value in the Dyad

Deonir De Toni, Gabriel Sperandio Milan, Geverson Custódio Costa, Fabiano Larentis
Abstract 675 | PDF English Downloads 510 PDF Português (Português (Brasil)) Downloads 419 | DOI https://doi.org/10.15728/bbr.2015.12.6.3

Page 48-71

Are Men More Rational than Women when Purchasing Cars? A Comparison of Cultural Influences on Product Judgment in Brazil and the United States of America

Breno Giovanni Adaid Castro, Claudio Vaz Torres, Thiago Gomes Nascimento, Gisela Demo
Abstract 1162 | PDF English Downloads 566 PDF Português (Português (Brasil)) Downloads 455 | DOI https://doi.org/10.15728/bbr.2015.12.6.4

Page 72-99

Uncertainty and Flexibility in the Brazilian Beef Livestock Sector: the Value of the Confinement Option

Carlos de Lamare Bastian-Pinto, Alexandre Paula Silva Ramos, Luiz de Magalhães Ozorio, Luiz Eduardo Teixeira Brandão
Abstract 895 | PDF English Downloads 535 PDF Português (Português (Brasil)) Downloads 458 | DOI https://doi.org/10.15728/bbr.2015.12.6.5

Page 100-120

A Model of Antecedents for the Co-Creation of Value in Health Care: An Application of Structural Equation Modeling

Antonio Sergio da Silva, Milton Carlos Farina, Maria Aparecida Gouvêa, Denis Donaire
Abstract 916 | PDF English Downloads 634 PDF Português (Português (Brasil)) Downloads 520 | DOI https://doi.org/10.15728/bbr.2015.12.6.6

Page 121-149