Vol. 13 No. 1 (2016): January to February 2016

Published: 2016-01-01


Editorial

Editorial

Bruno Felix
Abstract 687 |

Articles

Antecedents to Customer Retention in a Corporate Context

Luciene Eberle, Gabriel Sperandio Milan, Celso Augusto de Matos
Abstract 1302 | PDF English Downloads 587 PDF Português (Português (Brasil)) Downloads 550 | DOI https://doi.org/10.15728/bbr.2016.13.1.1

Page 1-23

Coproduction Factors in Strategic Networks

Cristiano de Oliveira Maciel, Camila Camargo
Abstract 990 | PDF English Downloads 487 PDF Português (Português (Brasil)) Downloads 400 | DOI https://doi.org/10.15728/bbr.2016.13.1.2

Page 24-46

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels

José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho
Abstract 1261 | PDF English Downloads 541 PDF Português (Português (Brasil)) Downloads 507 | DOI https://doi.org/10.15728/bbr.2016.13.1.4

Page 69-91

An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women

Silvana Taschek Hastreiter, Renato Zancan Marchetti
Abstract 1080 | PDF English Downloads 575 PDF Português (Português (Brasil)) Downloads 420 | DOI https://doi.org/10.15728/bbr.2016.13.1.5

Page 92-114

A Comparative Analysis of the Public and Private Water Supply and Sanitation Service Providers’ Work in Brazil

Fernando Antonio Perrone Pinheiro, José Roberto Ferreira Savoia, Claudio Felisoni de Angelo
Abstract 1333 | PDF English Downloads 639 PDF Português (Português (Brasil)) Downloads 1072 | DOI https://doi.org/10.15728/bbr.2016.13.1.6

Page 115-136