Vol. 13 No. 1 (2016): January to February 2016
Published: 2016-01-01
Editorial
Editorial
Abstract 408 |Articles
Antecedents to Customer Retention in a Corporate Context
Abstract 893 | PDF English Downloads 279 PDF Português (Português (Brasil)) Downloads 289 | DOI https://doi.org/10.15728/bbr.2016.13.1.1
Page 1-23
Coproduction Factors in Strategic Networks
Abstract 725 | PDF English Downloads 237 PDF Português (Português (Brasil)) Downloads 231 | DOI https://doi.org/10.15728/bbr.2016.13.1.2
Page 24-46
The Interaction of Formal and Informal Contracts in the Decision of Cooperation of the Agents
Abstract 769 | PDF English Downloads 280 PDF Português (Português (Brasil)) Downloads 618 | DOI https://doi.org/10.15728/bbr.2016.13.1.3
Page 47-68
Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
Abstract 916 | PDF English Downloads 278 PDF Português (Português (Brasil)) Downloads 257 | DOI https://doi.org/10.15728/bbr.2016.13.1.4
Page 69-91
An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
Abstract 750 | PDF English Downloads 325 PDF Português (Português (Brasil)) Downloads 244 | DOI https://doi.org/10.15728/bbr.2016.13.1.5
Page 92-114
A Comparative Analysis of the Public and Private Water Supply and Sanitation Service Providers’ Work in Brazil
Abstract 891 | PDF English Downloads 382 PDF Português (Português (Brasil)) Downloads 703 | DOI https://doi.org/10.15728/bbr.2016.13.1.6
Page 115-136