Vol. 12 No. 5 (2015): September to October 2015
Published: 2015-09-01
Editorial
Editorial
Abstract 550 |Articles
Determinants of Portfolio Turnover for Equity Mutual Funds
Abstract 1092 | PDF English Downloads 521 PDF Português (Português (Brasil)) Downloads 482 | DOI https://doi.org/10.15728/bbr.2015.12.5.1
Page 1-15
Factors that Disrupt Cooperation in Local Productive Arrangements: a Quantitative Study in the Clothing Sector in Tobias Barreto, Sergipe
Abstract 977 | PDF English Downloads 494 PDF Português (Português (Brasil)) Downloads 412 | DOI https://doi.org/10.15728/bbr.2015.12.5.2
Page 16-38
The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance
Abstract 1393 | PDF English Downloads 626 PDF Português (Português (Brasil)) Downloads 463 | DOI https://doi.org/10.15728/bbr.2015.12.5.3
Page 39-56
Nonlinear Impact of the Marketing Mix on Brand Sales Performance
Abstract 1168 | PDF English Downloads 469 PDF Português (Português (Brasil)) Downloads 646 | DOI https://doi.org/10.15728/bbr.2015.12.5.4
Page 57-77
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies
Abstract 1208 | PDF English Downloads 874 PDF Português (Português (Brasil)) Downloads 513 | DOI https://doi.org/10.15728/bbr.2015.12.5.5
Page 78-96
Brand Image and Awareness in the Third Sector and their Influence on the Intention to Donate
Abstract 1244 | PDF English Downloads 571 PDF Português (Português (Brasil)) Downloads 485 | DOI https://doi.org/10.15728/bbr.2015.12.5.6
Page 97-117