Vol. 12 No. 5 (2015): September to October 2015
Published: 2015-09-01
Editorial
Editorial
Abstract 446 |Articles
Determinants of Portfolio Turnover for Equity Mutual Funds
Abstract 904 | PDF English Downloads 388 PDF Português (Português (Brasil)) Downloads 351 | DOI https://doi.org/10.15728/bbr.2015.12.5.1
Page 1-15
Factors that Disrupt Cooperation in Local Productive Arrangements: a Quantitative Study in the Clothing Sector in Tobias Barreto, Sergipe
Abstract 881 | PDF English Downloads 388 PDF Português (Português (Brasil)) Downloads 325 | DOI https://doi.org/10.15728/bbr.2015.12.5.2
Page 16-38
The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance
Abstract 1202 | PDF English Downloads 494 PDF Português (Português (Brasil)) Downloads 372 | DOI https://doi.org/10.15728/bbr.2015.12.5.3
Page 39-56
Nonlinear Impact of the Marketing Mix on Brand Sales Performance
Abstract 1044 | PDF English Downloads 364 PDF Português (Português (Brasil)) Downloads 505 | DOI https://doi.org/10.15728/bbr.2015.12.5.4
Page 57-77
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies
Abstract 1036 | PDF English Downloads 742 PDF Português (Português (Brasil)) Downloads 411 | DOI https://doi.org/10.15728/bbr.2015.12.5.5
Page 78-96
Brand Image and Awareness in the Third Sector and their Influence on the Intention to Donate
Abstract 1059 | PDF English Downloads 440 PDF Português (Português (Brasil)) Downloads 368 | DOI https://doi.org/10.15728/bbr.2015.12.5.6
Page 97-117