Vol. 13 No. 4 (2016): July to August 2016

Published: 2016-07-01


Editorial

Editorial

Bruno Felix
Abstract 455 |

Articles

What Must be Considered when to Perform Consumption Analytics with Facebook Posts?

Nelson Siqueira Rangel Netto, Teresa Cristina Janes Carneiro, Marcos Paulo Valadares de Oliveira, Rogério Antônio Monteiro
Abstract 968 | PDF English Downloads 385 PDF Português (Português (Brasil)) Downloads 378 | DOI https://doi.org/10.15728/bbr.2016.13.4.1

Page 1-23

Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism

Fernando A. Fleury, Vitor Koki da Costa Nogami, José Afonso Mazzon, Andres Rodriguez Veloso
Abstract 1006 | PDF English Downloads 428 PDF Português (Português (Brasil)) Downloads 340 | DOI https://doi.org/10.15728/bbr.2016.13.4.2

Page 24-48

Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation

Ivanete Schneider Hahn, Flavia Luciane Scherer, Kenny Basso, Marindia Brachak dos Santos
Abstract 2536 | PDF English Downloads 930 PDF Português (Português (Brasil)) Downloads 540 | DOI https://doi.org/10.15728/bbr.2016.13.4.3

Page 49-71

An Analysis of the Determinants of Corporate Social Responsibility of Brazilian Firms

Vicente Lima Crisóstomo, Maria Rafaela Oliveira
Abstract 1099 | PDF English Downloads 434 PDF Português (Português (Brasil)) Downloads 397 | DOI https://doi.org/10.15728/bbr.2016.13.4.4

Page 72-93

The Moderating Effect of Home Country Corruption on the Host Country’s Ability to Attract FDI

Manuel Portugal Ferreira, Helder Costa Carreira, Dan Li, Fernando Ribeiro Serra
Abstract 1032 | PDF English Downloads 394 PDF Português (Português (Brasil)) Downloads 363 | DOI https://doi.org/10.15728/bbr.2016.13.4.5

Page 94-117

Environmental Management as a Strategic Capability: a Study on the Furniture Manufacturing Cluster of Southern Brazil

Janielen Pissolatto Deliberal, Vilmar Antonio Gonçalves Tondolo, Maria Emilia Camargo, Rosana da Rosa Portella Tondolo
Abstract 994 | PDF English Downloads 396 PDF Português (Português (Brasil)) Downloads 338 | DOI https://doi.org/10.15728/bbr.2016.13.4.6

Page 118-140