Vol. 15 No. 1 (2018): January to February 2018

Published: 2018-01-01


Editorial

Editorial

Fabio Motoki
Abstract 655 |

Articles

Investment in Innovation and its Influence on Net Sales: An Analysis Based on PINTEC Data

Tatielle Menolli Longhini, Joyce Mariella Medeiros Cavalcanti, Sergio Louro Borges, Bruno Pérez Ferreira
Abstract 2840 | PDF English Downloads 820 PDF Português (Português (Brasil)) Downloads 770 | DOI https://doi.org/10.15728/bbr.2018.15.1.1

Page 1-16

Stakeholder Prioritization in Brazilian Companies Disclosing GRI Reports

Keysa Manuela Cunha de Mascena, Adalberto Americo Fischmann, João Maurício Gama Boaventura
Abstract 2118 | PDF English Downloads 848 PDF Português (Português (Brasil)) Downloads 676 | DOI https://doi.org/10.15728/bbr.2018.15.1.2

Page 17-32

Customer Participation in Professional Services Operations And Its Impacts On Flexibility and Costs

Juliana Barreto, Ricardo Silveira Martins
Abstract 2131 | PDF English Downloads 755 PDF Português (Português (Brasil)) Downloads 611 | DOI https://doi.org/10.15728/bbr.2018.15.1.3

Page 33-46

The Excellence Baldrige Criteria in The Effectiveness of Higher Education Institutions Management

Paulo Henrique Barroso Menezes, Henrique Cordeiro Martins, Ronielton Rezende Oliveira
Abstract 1575 | PDF English Downloads 866 PDF Português (Português (Brasil)) Downloads 647 | DOI https://doi.org/10.15728/bbr.2018.15.1.4

Page 47-67

Divide In Marketing Between Academics And Practitioners

Fernanda Capanema Repsold, Marcus Wilcox Hemais
Abstract 2142 | PDF English Downloads 726 PDF Português (Português (Brasil)) Downloads 638 | DOI https://doi.org/10.15728/bbr.2018.15.1.5

Page 68-87

Agreeing and Impacting: The Effect of the Shareholders' Agreement on Firms' Market Value

Andre Leonardo Pruner da Silva, Jeferson Lana, Rosilene Marcon
Abstract 1952 | PDF English Downloads 765 PDF Português (Português (Brasil)) Downloads 603 | DOI https://doi.org/10.15728/bbr.2018.15.1.6

Page 88-104