RODRIGUES, J. M.; MONTANARI, M. G.; AZZARI, V. Global and Local Brands in Developed and Developing Markets: A Systematic Literature Review and New Directions. Brazilian Business Review, [S. l.], 2023. DOI: 10.15728/bbr.2022.1343.en. Disponível em: https://bbronline.com.br/index.php/bbr/article/view/795. Acesso em: 13 jul. 2024.