VILLANUEVA, C. A. F. .; GAYTÁN, M. del C. International or National Orientation: A Comparative Study of Mexican Franchisors. Brazilian Business Review, [S. l.], v. 17, n. 2, p. 151–168, 2020. DOI: 10.15728/bbr.2020.17.2.2. Disponível em: https://bbronline.com.br/index.php/bbr/article/view/572. Acesso em: 28 mar. 2024.