RIBEIRO, Áurea H. P.; MONTEIRO, P. R. R.; LUTTEMBARCK, L. The Use of the ‘Job to Be Done’ methodology to identify value co-creation opportunities in the context of the Service Dominant Logic. Brazilian Business Review, [S. l.], v. 16, n. 1, p. 32–45, 2019. DOI: 10.15728/bbr.2019.16.1.3. Disponível em: https://bbronline.com.br/index.php/bbr/article/view/506. Acesso em: 28 mar. 2024.