DÜSENBERG, N. B.; ALMEIDA, V. M. C. de; AMORIM, J. G. B. de. The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement. Brazilian Business Review, [S. l.], v. 13, n. Special Ed, p. 1–21, 2016. DOI: 10.15728/edicaoesp.2016.1. Disponível em: https://bbronline.com.br/index.php/bbr/article/view/221. Acesso em: 13 jun. 2024.