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Adoption of Mobile Payments in Brazil: Technology Readiness, Trust and Perceived Quality

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Abstract

This research investigates the influence of technology readiness on the
acceptance of mobile payment services in Brazil, a growing technology
within payment methods. The study analyses the relationship between
constructs widely used in the literature on technology acceptance - such as
perceived usefulness and perceived ease of use - and constructs related to
financial services, such as trust and perceived quality. It also evaluates how
technology readiness (Parasuraman, 2000) influences these constructs. The
authors conducted a survey with 402 participants to test the proposed model,
analyzing the data via structural equation modeling (SEM). The results
showed that trust, usefulness, and perceived quality of mobile payment
services directly influence mobile payment acceptance.

Keyword : technology readiness, acceptance of innovations, mobile payment, trust, perceived quality prontidão para a tecnologia, aceitação de inovações, pagamento móvel, confiança, qualidade percebida

How to Cite
Caldeira, T. A., Ferreira, J., Freitas, A., & Falcão, R. (2021). Adoption of Mobile Payments in Brazil: Technology Readiness, Trust and Perceived Quality. Brazilian Business Review, 18(4), 415–432. https://doi.org/10.15728/bbr.2021.18.4.4

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