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Dear readers,

We present to you the volume 18, nº 2 of 2021 of the Brazilian Business Review. An issue with papers of high scientific level and with the diversity of topics that characterizes BBR. We hope you like it!

Opening the issue, Prudêncio, Forte, Crisóstomo, and Vasconcelos analyze the effect of corporate governance on Corporate Social Responsibility, with emphasis on the diversity of the composition of the board of directors and the executive board. Based on a sample of Brazilian companies between the years 2016 and 2017, the authors find evidence that gender diversity on the board of directors and the largest age group of the executive board has a favorable effect on companies' Corporate Social Responsibility practices. The research contributions to the understanding of the behavior of boards of directors and executive boards with more diversity in relation to Corporate Social Responsibility strategies.

Our second paper, by Almeida, Beuren and Monteiro, analyzes the reflexes of organizational values in the reward system mediated by informal controls in a family business. Based on a single entity survey and using the structural equation method, the authors find evidence of a positive relationship between organizational values and the reward system. The study contributes to the literature by revealing that the organizational values aligned with informal controls are reflected in the family business reward system, and this implies directing managers' greater attention to these variables in organizational practice.

Next, Kieling, de Souza, Lyra, and Boeing analyze the communication between a company and its customers in a Brazilian online community, based on the Corporate Social Responsibility (CSR) criterion of the VBA Model. Based on the netnography on the Facebook page of a company brand that manufactures and sells coffee machines and capsules, the results demonstrate that the elements worked on the VBA Model do not meet the criteria expected on the company's social network. These results have implications for the theory and practice of organizations, broadening the discussion about CSR practices and consumer behavior.

Our fourth paper, by Souza, Freitas, Heineck, and Wattes, analyzes the groups of consumers of electronic games in the Brazilian market from the socio-demographic, behavioral, and expenditure characteristics of these products. Based on a sample of 601 individuals, the authors find evidence for the existence of five different groups of electronic game players. The main contribution of the study is to facilitate the direction of strategies for the development and sale of electronic games, through the identification of the profile of different market groups.

Following, Cunha analyzes the relationship between economic growth and legal institutions. Based on a sample of 110 countries in 2016, the author finds evidence that there is a positive relationship between per capita income and the degree of prevalence of the rule of law. Additionally, the results demonstrate that the degree of the primacy of laws is relatively weak in Brazil. Thus, the author suggests that a reform of the Brazilian judicial system would have the potential to stimulate the country's economic growth.

Closing the issue, Areias and Carvalho simulate the adoption of reinsurance by health operators, in order to assess their expected effects on the ability of these companies to remain financially viable. Using a counterfactual scenario, the authors find evidence that contracting proportional reinsurance of the Quota-Part type can improve the solvency of healthcare operators, smoothing the capital requirement between 20% and 40%. Based on the evidence generated, it is also possible to test hypotheses of effectiveness regarding the adoption of various contractual arrangements by supplementary health operators of different legal natures, assisting managers in the sector in decision making.

I hope you enjoy our selection of papers. Good reading to all!

Felipe Ramos – Editor-in-Chief -

How to Cite
Ramos, F. (2021). Editorial. Brazilian Business Review, 18(2). Retrieved from
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