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Dear readers,

First, we’d like to invite you to submit to SemeAd 2019, XXII Seminars in Business Administration, promoted by the University of São Paulo. The deadline for submissions is on Jul/15. Papers will be eligible to a fast-track in a Brazilian top journal in Management. Select Brazilian Business Review on your submission and participate of one of Brazil’s most important events of the area! Check it out at

Aiming at providing high-quality reviews to you we have built a completely new section, “Guidelines for reviewers”, available at There, we expose what BBR expects from a good review in terms of contents, emphasizing the importance of weighting contribution, method, and text quality. Authors who follow our submission guidelines ( have a greater chance of properly exposing a worthy contribution. Thinking on our reviewers, we have also created a template for reviews (, which you are free to use for any review.

Without further ado, in this issue we have Trigueiro-Fernandes, Lins Filho, Mól & Añez providing a revamped scale for Organizational Commitment Bases, denominated EBACO-R. The study helps filling a gap on the organizational commitment field, offering an instrument with better psychometric properties than the original EBACO scale. This new tool will allow researchers to deepen our understanding of the phenomenon.

Next, Stocker & Abib study risk management in Brazilian craft breweries. It is a multiple case study which documents how risk is managed in the internationalization process of companies that have a global vision since its foundation, the so-called born globals. The study identifies the different actions that emerge to mitigate risks, and propose an integrated risk management model.

On the third paper Assimos, Pinto, Leite & Andrade explore conspicuous consumption using a survey with 398 respondents. The sample is comprised of people who had attended a wedding ceremony in the previous 6 months, and the PLS structural model indicates links between consumption of status and self-expression, as well as between conspicuous consumption dimensions and consumption of status. The findings advance our understanding of both antecedents and consequences of conspicuous consumption.

Following, Louro, Brandão, Jakli? & Sarcinelli, build a model to test the relationship between both Customer Analytics Capabilities (CAC) and Market Orientation (MO) with Organizational Performance (OP). The model is tested using PLS-SEM, and results indicate that Marketing Capabilities (MC) mediate the effect of CAC and OM on OP, while Environmental Dynamism (ED) directly influences OP. The study provides evidence on how analytics fit into Marketing and Strategy, showing how important to the organization is understanding the data it possesses.

On the fifth paper, Bitti, Magnani & Thomazella, studies the contractual mix. Using data from Brazilian chains, results indicate that higher monitoring costs result in a higher proportion of franchisees, as predicted by agency theory. However, results regarding the scarce-resources view are mixed, not clearly supporting its predictions. Findings widen our understanding of franchising in a large developing economy.

Closing the issue, Viana Jr, Caixe & Ponte investigate whether economic instability moderates the relation between concentration and firm value. Using LatAm listed firms, system GMM estimates indicate that concentration reduces firm value in unstable environments. It brings useful evidence for the design of corporate governance mechanisms, and highlight the importance of economic stability, especially in emerging economies.

We hope you enjoy our selection of papers. Good reading!

Fabio Motoki – Editor-in-Chief -

How to Cite
Motoki, F. (2019). Editorial. Brazilian Business Review, 16(4). Retrieved from
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