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Dear readers,

Last year was great for BBR. We have accomplished our most ambitious goal of the year, the migration to a new website. Throughout the process we had you in mind. We came up with a totally new design, clean, functional, and responsive. We have not stopped there and will continue improving it as new technologies appear.

The latest addition is PlumX metrics ( PlumX is a type of altmetric (alternative metric) and is used by some of the area’s top journals such as the Journal of Accounting and Economics and the Journal of Operations Management. Besides containing the standard citations metric, it also tracks alternative research dissemination channels, serving as a dashboard of all relevant metrics for the article. For instance, it tracks full text and abstract views on SciELO, readers on Mendeley, exports-saves on EBSCO, and social media shares on Twitter and Facebook. We believe PlumX brings a much broader vision of the impact of your research. We hope you enjoy it.

Before commenting on this issues’ articles, let’s go through a quick retrospective of the journal’s 2018 accomplishments:

  • We began by mandating the ORCID for the submitting author, and more recently we began requesting the ORCID for all authors of approved articles as part of the publishing process. The ORCID is an important step towards facilitating the tracking of your research
  • Adoption of the APA 6th edition citation format. It has become a de facto standard on the business area, and we believe it reduces the personal cost of both national and international authors in submitting to BBR
  • Authors can indicate suitable reviewers or ask not to be assigned to certain reviewers. It helps BBR in providing a fair evaluation of their research by qualified experts on the theme
  • BBR’s contents is now available on Fighshare, extending how your research is disseminated and increasing discoverability of published articles
  • BBR has participated of two important journal events, SciELO 20 Years, and EnANPAD’s “Meeting the International Editors” session, gathering ideas and interacting with our readers and authors
  • Dr. Luiz Felipe Pontes de A. P. Girão and Prof. Dr. Juliana A. Mansur Kopp have joined BBR as Associate Editors. Although they are young researchers, they have shown great research abilities and have received several prizes. Prof. Dr. Marcia Juliana d'Angelo, an expert on qualitative methodologies, has joined our Scientific Editorial Body
  • Our most important accomplishment of 2018: BBR has been accepted for indexing by Scopus. The indexing process has begun and should be finished by the first quarter of 2019.

Without further ado, here are the opening articles of the year.

The first article is a new feature of the journal. Every year BBR will publish an Annual Editor Report delivering some insight on the journal’s processes and numbers, some statistics on BBR’s reach, and acknowledgements. We hope you find it useful.

Fernandes & Machado show us the dynamics of technology transfer capabilities (TTC) development in Brazilian public higher education institutions using two reference institutions. The result is a meta-routine (TTC framework) which explains the workings and dynamics of this capability and broadens the understanding of the foundations and sustenance of a dynamic capability.

Next, Silva, Campos-Silva, Gouvea & Farina review and describe criteria presented in the literature for robust textualization of vignettes, a technique widely used in surveys. Their contribution lies on the conception of the essential elements for the development of this methodology.

On the third research article, Ribeiro, Monteiro & Luttembarck explore a Business-to-Business setting of value-creation strategies. They carry out a study with 450 customers of an industrial company. Their results point that the Job to be Done technique may generate better performance.

Following, Martins, Santos & Silveira conduct a bibliometric study on entrepreneurial intention (EI). Using quantitative data and a bibliometric technique based on the Principle of Least E?ort (Zipf’s Law), four classes emerged in the analysis. The relation between these classes indicated the concern of the studies on EI in replicating methods, techniques and analyses to the new profiles and roles of the entrepreneur, generating a preliminary model that can increase future opportunities for studies on EI.

Next, Pereira & Gosling study what leads people to travel and what drives their decision on the type of trip. It’s a two-phase study that starts with qualitative in-depth interviews and then proceeds to a quantitative measurement using the 3M Model of Motivation and Personality. Results indicate two important push motives, the search for self-knowledge and personal development. They also indicate facing adventures and challenges, seeking novelty, having stories to tell and experiencing cultural diversity as the most important pull motives.

Finally, Piloto, Sampaio, Famá & Flores analyze the post-IPO behavior of firms in which either Private Equity or Venture Capital funds participate (PE/VC). Estimates indicate that these firms exhibit more cash & equivalents, lower leverage, higher profitability, and higher sales growth than non-invested firms. These results signal that PE/VC investors may be able to identify firms with large return potential.

May 2019 be even more productive than 2018. Good reading!

Fabio Motoki – Editor-in-Chief -

How to Cite
Motoki, F. (2018). Editorial. Brazilian Business Review, 16(1). Retrieved from
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