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Dear readers,

Since our last editorial I represented Brazilian Business Review in two important events. The first event, SciELO 20 Years, took place in São Paulo from Sep 26th to 28th with a focus on open science. BBR sponsored the event as a “Friend of SciELO”, being a proud member of the SciELO Network and supporter of open science initiatives. The second event, EnANPAD 2018, took place in Curitiba from Oct 3rd to 6th. For the first time in history, a “Meeting the International Editors” took place at EnANPAD, with invited editors from BBR (Brazilian Business Review), BAR (Brazilian Administration Review), Latin American Business Review, IT&P (Information Technology and People), and IJEM (International Journal of Emerging Markets). We briefly presented BBR’s vision and editorial policies and then participated of a Q&A between members of the academia and the editors.

Figshare also began distributing BBR’s contents, a feature we announced in May this year. Figshare is a repository meant to extend how research is disclosed, allowing authors to share other materials besides the article itself, such as presentations, datasets and code. It is one more channel to improve discoverability of BBR’s articles, aligned with the journal’s strategy of internationalization. You may take a look at the platform here

Without further ado, we present this edition’s articles. Louzada & Gonçalves study how market concentration may affect the relation between the firm’s balance sheet composition and competitive advantage. Their results indicate that firm-level characteristics exhibit greater explanatory power of firm performance than industry-level characteristics, and that the relation between firm characteristics and performance depends on industry characteristics. 

Next, Paula & Silva study the relationships between internal and external R&D, innovation performance and financial performance. Results point to a positive relation between external R&D and innovation, while internal R&D positively moderated the relation between strategic alliances and innovation performance. Interestingly, innovation performance exhibited a negative relation with future financial performance, apparently because the 2-year lag was not enough to capture the effect of new revenue from new products and services.

On the third article, Storti, Paiva & Vieira analyze the networks of relationships developed by a Brazilian multinational in each of the countries in which it operates. Results indicate that both the external environment and the adopted strategies affect the types of relationships formed. A differentiation strategy is related to a greater collaboration, whereas a cost strategy seems to result in low trust.

The fourth article, by Martins, Farias, Albuquerque & Pereira, studies the acceptance of e-books. Using a large sample of 1,013 respondents, the authors find that Habit, Effort Expectancy and Facilitating Conditions are important antecedents of the adoption of e-books, while Age, Gender and Experience moderate them.

Ribeiro & Cherobim explore the relation between environmental variables – economic, educational, and social – and innovation level. The research is based on Brazilian country-level data, as well as state-level data using São Paulo, Paraná and Sergipe. Results indicate that these environmental variables change over time, forming different environmental configurations. Additionally, the evidence points that depending on the configuration the same variable may have a positive or negative relation with innovation, and this non-linear relation poses a challenge to measuring and managing innovation.

Finally, Porto & Soyer research the influence of foreignness and country of origin on consumer-based brand equity. Data from an experiment indicate a positive and direct effect of foreignness on associated image and willingness to pay a premium price, while country of origin moderated the relation between foreignness and brand equity. These findings could prove useful on the management of brands.

Good reading!

Fabio Motoki – Editor-in-Chief -

How to Cite
Motoki, F. (2018). Editorial. Brazilian Business Review, 15(6). Retrieved from
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