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The priority purpose of the publishers of BBR – Brazilian Business Review is the search for quality and for such purpose it is crucial the role of the reviewers. Any periodical depends, fundamentally, on the evaluations of its reviewers as a vital component for the quality control of the material published. Good sense states that for a good professional to perform a function right, it is necessary at least two requirements: skill and motivation. In order to have good reviewers it is indispensable people with experience and competence to perform their activities. The skill to perform reviews is earned through time and at the extent that we review, as well as our articles are reviewed.

Therefore, a critical point for good reviews is the motivation of reviewers. They must be well motivated, aware that there are rewards for those who put effort in the performance of their roles. There are different alternatives to motivate the reviewers, such as monetary incentives, or recognition in the community, expressed by the invitation to make part of the Editorial Board, or even the practice of providing feedbacks to the reviewers on their own evaluations, which help them to increase their competence in their work. The ideas, despite of being apparently good, may be impracticable in face of budgetary restrictions of the periodicals and time limitations of those involved in such activities.

The secret for motivation may lie in keeping highlighted the reason why the review of pairs is fundamental, as well as the responsibility that is being assigned to those that are the reviewers. Undeniably, the review of articles is a burden, as it is an activity that consumes time and is also exhausting. However, when it is carried out adequately, it represents an important act of release and satisfaction. As researches, we must recognize that the process of scientific production to occur, those that publish and seek to continue to publish in academic periodicals, they have the duty of reciprocity, by serving as reviewers. A reviewer must always have in mind the rule number one: “Review a manuscript in the manner you would like your own to be reviewed”.

The review of article pairs is, besides being imperfect, essential for the production process of the knowledge. Opportunities for frustration may appear when one or more participants in such process do not perform their functions in a satisfactory manner. Despite of the problems, all may learn and benefit from the review of pairs. By all this, we have a gratitude debt to our good reviewers, and to all those that put effort in the execution of such activity, by making possible the maintenance and improvement of the standards and of the knowledge in our area.

In this second edition of 2010 we present six more interesting original articles to the scientific community. The first work of this edition is the authorship of Jaime Prado, Jurandir Peinado and Alexandre Reis Graeml. In the referred article, the authors are dedicated with the competence to evaluate the perception of road cargo transport companies of the metropolitan region of Curitiba on the efficiency and the benefits resulted from the usage of a fleet tracking system. The results showed that the main motivator aspect of the trackers utilization still is, unfortunately, the attempt to reduce the frequency of cargo robbery, however it is highlighted in a positive way the use of technology to improve the fleet management and the logistic flow control.

Following next, the work of Simone Sehnem, Fábio Lazzarotti and Rodrigo Bandeira-de-Mello, perform a meticulous investigation of how and how far Michael Porter keeps attracting the interest of researchers in Brazil vis-a-vis other possibilities to explain and prescribe the strategy. The porterian paradigm was operationalized by its elements: strategic groups, generic strategies, five forces model and value chain. They analyzed articles of EnANPAD from 1998 to 2008 and of 3Es from 2003, 2005 and 2007. The results show a decline in the utilization of the porterian paradigm as main axis of the researches in strategy.

In the third article of this issue, André Luiz de Souza Guimarães and Valcemiro Nossa, in a relevant research and with innovative sample, analyze the adequacy of the normative model of working capital management proposed by Fleuriet, Kehdy and Blanc (1978, 2003), and of the typology of working capital financing structures (Braga, 1991; Marques and Braga, 1995) for health care plan operators. The results show that certain structure – when the financing current assets exceed the onerous current liabilities, and the cyclical current assets exceed the cyclical current liabilities – is associated to superior profitability levels, liquidity and solvency. This article was evaluated normally by editors of other periodicals, to assure the independence and impartiality of the assessment process.

Tarsis Souza Silva and Janaina de Moura Engracia Giraldi are the authors of the fourth work in this issue. In an instigating and innovative article, it is discussed the influence of the image that the consumers have of a shoe store on the satisfaction of said consumers. Through a factorial analysis, it was obtained seven image factors of the store: assortment, convenience, reputation, price, atmosphere, layout and service. The revealing results for retail show that service is the store’s image dimension that most affects the satisfaction and that the atmosphere and layout dimension do not influence satisfaction.

The fifth article is the authorship of Ana Cristina de Faria and Marcio Antonio Gonçalves. The article seeks to verify if the implementation of Controllership Shared Services (SC) contributes to the management process of the organization in global level. Very interesting results show that SC seeks to unite, in the same place, support process of the corporation’s business units, so that they can be focused on the company’s strategic aspects, with the purpose of eliminating double functions and activities.

In the last article of this issue, Salomão Alencar de Farias, in a very interesting work discuss what exactly the internal marketing is (MI). It is reviewed the literature that relates the MI to the excellence in the service at the same time in which some research propositions are presented for the development of the knowledge in this marketing field.


Good reading to all!

How to Cite
Martinez, A. L. (2018). Editorial. Brazilian Business Review, 7(2). Retrieved from
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