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In Brazilian Business Review – BBR, scientific publication is viewed as a service provision, whose end users are those interested in the business administration and economics, and the end product from the process is knowledge disclosure. Manuscript authors and their institutions are favored in this process, with the impact on their careers and on the appraisal by the entities to which they are bonded. Therefore, journals are very relevant to the development of the authors’ knowledge area and career.

BBR is aware of such relevance, and, in an attempt to improve its service to the academic community, it will start to be published every quarter from 2011. After issue 8, there will be four (4) issues per year. This initiative is an effort by BBR to meet readers’ and authors’ demands, always trying to improve the journal, ensuring quality to the publication.
Enlarging the issues offer is challenging, once the publication of an article is not as easy as it seems. It relies, in fact, on the collaboration of all those dedicated and committed to the scientific publication process. In addition to the authors and the target audience, there is an intermediary and interacting network making part of a system. This network features: editors, reviewers and support team. Every role is essential to foster reliability on the manuscripts review and publication process, and, thus, to influence quality of journals and the area scientific communication.
BBR publication process includes sequential tasks performed as a system, seeking to deliver efficiency to the parties involved.  The system always counts on the joint support from its several players, and, among other benefits, it contributes to the transparency of the process, enables the process monitoring by its parties and helps ensuring the publication endurance.
This last issue in 2010 features other six articles daring the scientific community. The first is by Renata Drumond Pinto Coelho Antonino, Wagner Moura Lamounier and Roberto Kaehler de Albuquerque Maranhão. They analyze the impact of issuing convertible debentures within the Brazilian companies’ systematic risk. According to the results, the Brazilian companies issuing convertible debentures registered between 1998 and 2006 and presenting liquidity in the market were proven to have positive beta variation, in average.
Patricia Amelia Tomei’s and Patrícia Jaguaribe Ferrrari’s article follows, with the analysis of an interesting theme: how the evolution of the organizational culture can influence the commercial performance. The authors concluded that it is possible for an organization to be imprisoned in its culture. They indicate that, in maturity, the organizational, family and share dimensions must adapt themselves in a similar way. In this stage, the organizational culture can stop being functional, risking the organization.
The third article, by the proficient researchers Jacqueline Veneroso Alves da Cunha, Edgard Bruno Cornachione Jr. and Gilberto de Andrade Martins, is about a very interesting theme.  The purpose of the study was finding proof enabling the assessment of the dissemination level of monographs to Doctors degree in Accounting Sciences (presented in Brazil until 12/31/2006), to deliver new knowledge. The paper most referred to dates from the 90’s, which suggests that a study cannot be automatically deemed as old or outdated. Little mention to general papers was also noted (averagely, 2.62% out of the total mentions to all research material).
The fourth article is by Silvia Novaes Zilber, Carlos Henrique Mora Júnior and Francisco Lourenço da Silva. Their work has as purpose describing the Brazilian company NATURA Cosméticos S.A. internationalization process. This company stands out the competition for developing products based on the Brazilian flora biodiversity, and the authors analyze its different choices of distribution channels to operate in the foreign market.
Ricardo Lopes Cardoso, Octavio Ribeiro Mendonça Neto and José Carlos Oyadomari are the authors to the fifth article in this issue. Their fascinating and contemporary article discusses what skills the managerial accountant must have. The results show interesting differences between the skills required from Brazilian and foreign managerial accountant.
Finally, the last article features the innovative and very well structured article by Rosalia Aldraci Barbosa Lavarda, Maria Teresa Canet-Giner and Fernando Juan Peris-Bonet, analyzing how the strategy formation process is done; and studying the relevance of the integrating perspective and the use of variables: rationality, implication and vision. The case study found other two variables (flexibility and the role of the intermediary manager) that may influence the study subject; it discovered also that the process will be more efficient and, hence, the organization will have better outcome if the variable defining an integrating process of strategy formation and the variables of organizational design applied to the work management are properly fitted.
After closing another issue, we continue believing that is a long way to run, but, according to Nietzsche, great achievements are possible only if we keep faithful to ourselves. BBR is pleased to have been serving the community for seven years and it intends to continue serving.
Enjoy your reading and have a nice 2011!
How to Cite
Lopo Martinez, A. (2018). Editorial. Brazilian Business Review, 7(3). Retrieved from
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