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In the name of BBR and Fucape Business School Editors, we are honored to communicate that CAPES, through the Qualis Commission of Journals, gave Brazilian Business Review (BBR) the rating in the Qualis A2 scope for the 2010-2012 period. This acknowledgement is not only reason for joy and strengthening, but motivation for us to improve even more, dreaming about new accomplishments. BBR future will confirm our forecast. And we are pleased to share it with our authors and readers.

This issue signals the end of my tenure as editor of the Brazilian Business Review BBR. This was a gratifying job, during which I learned a lot. I wish all the best to the new editor, Prof. Dr. Bruno Funchal, a competent and renowned researcher, so that the BBR can continue to grow and innovate, disseminating works of the highest quality in the business area for the next two years. To the associate editors, authors and Publication team, I show my appreciation for your support and encourage you to always continue your involvement with BBR.

In this first issue of 2012 we present six articles. The first paper in this issue is by Carlos Alberto Freitas and Valmir Emil Hoffmann who have as their objective to analyze the relationship between the perception of the Stakeholders’ influence strategies and the generic strategy in small commercial companies. The sequence features the study by Fábio Vinicius de Macedo Bergamo, Antonio Carlos Giuliani, Silvia Helena Carvalho Ramos Valladão de Camargo, Felipe Zambaldi, Mateus Canniatti Ponchio who check the propensity of loyalty to institutions of higher education by their students.

The third article is by Olga Maria Coutinho Pépece and Paulo Henrique Muller Prado. The study investigates the behavior of collectors of a brand, identifying the hierarchy of goals that characterizes them. In the fourth article in this issue, the competent authors, Sigismundo Bialoskorski Neto, Marcelo Francini Girão Barroso and Amaury José Rezende, analyze factors that may reduce the representation costs in Cooperatives.

Roger Volkema is the author of the fifth article of this issue. His interesting article aims to identify differences in patterns at the beginning of negotiations in four cultural groups in Brazil. In the last article of this issue, Hedmilton Mourão Cardoso, Claudio Henrique da Silveira Barbedo and José Valentim Machado Vicente, in a work that is worthy of attention, discuss if the dynamic reallocations among the main classes of Brazilian assets are capable of generating gains for a long period and limiting losses during shorter periods.

Enjoy your reading and have a very productive year.

How to Cite
Martinez, A. L. (2018). Editorial. Brazilian Business Review, 9(2). Retrieved from
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