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Dear Readers,
I would like to begin this editorial announcing the launch of the 2nd BBR Conference in December 2014. Recently it was sent the invitation to submit the papers. I would like to reinforce here the invitation to national and international researchers to submit papers for our conference. As it occurred in the 1st edition, it will be chosen the top 12 papers for presentation. Six of these papers will be on the BBR special issue regarding our conference, this is a special issue will be published in 2015.
Continuing the news, I would like to announce that BBR has changed. Because of the large number of great papers´ submissions, it was decided to change the amount of annual issues. Now, the BBR will be published bimonthly and this is already the first number in this format. So, we opened more space for national and international authors publish the results of their studies and offer more content for our readers. This is another sign of growth for BBR, in a solid and sustainable manner. I would like to thank all who contribute to this growth.
In this issue, first the readers will find the study of Joaquim Rubens Fontes Filho and Gladston Guimarães Naves, which aimed to evaluate the contribution of the Integrated Financial Management System of the Federal Government (SIAFI) to promote horizontal accountability in the Federal Public Administration. The results obtained by the authors enabled characterize a global perception of the effectiveness of SIAFI in promoting horizontal accountability.
The second study of this issue is authored by Giovani Capalonga, Carlos Alberto Diehl and Francisco Antonio Mesquita Zanini .The authors aimed to propose a tool that permits the identification of strategic approaches of organizations. From traditional strategic models such as competitive positioning and resource-based view among others, and after a survey of medium and large companies in south of Brazil, the authors concluded that companies where strategic choices are aligned to traditional strategic models perform better.
Then the study of Roberto Ellery Jr. and Victor Gomes addressed fiscal policy, supply shocks and the economic expansion of 2003-2007, with the aim of showing the impact of distortionary taxes over a period of the economic cycle in Brazil, besides showing that an explanation for product growth below productivity growth would be the increase taxes on production factors, capital and labour. To achieve these two objectives, the authors conducted an interesting study comparing the Brazilian economy with the simulated data of the neoclassical model of economic growth with distortionary taxes. The results indicated that the model without taxes provides greater growth than that observed between 2003 and 2007.
The fourth study, by Ana Cristina Fachinelli and Alazne Mujika Alberdi, aimed to analyse the relationship between the structural integrity of the processes of strategic intelligence and strategic dimensions of a group of Spanish companies. From a study with the managers of the selected companies, the authors found that the more solid and organized is the structure of the strategic intelligence process, the better the competitive potential of the organization.
The following study, authored by Nathália de Melo Santos, Marcelo Bronzo, Marcos Paulo Valadares de Oliveira and Paulo Tarso Vilela de Resende, addressed organizational culture, organizational structure and personnel management as the basis for a process-oriented management. The aim of the study was to describe the relationships between these three variables and organizational performance. The results showed the existence of significant and positive associations between the variables, except the relationship between organizational structure and organizational performance.
Finally, the last study, conducted by Claudia Almeida Colaferro and Edson Crescitelli investigated the new information that can be obtained through neuromarketing and whether they help in clarifying the knowledge of consumers. Having conducted in-depth study with national and international experts, the authors concluded that neuromarketing, or the application of neuroscience in marketing, can offer gains in understanding the reactions of consumers.
In the end we have a much diversified edition with studies that demonstrate the broad spectrum of the academic area of business. Good reading!
Emerson Mainardes
Chief Editor
BBR - Brazilian Business Review
How to Cite
Mainardes, E. (2018). Editorial. Brazilian Business Review, 11(3). Retrieved from
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