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Dear readers,

The editorial of this sixth BBR 2015 edition would represent the last before the beginning of our partnership with Springer publishing. But the current Brazilian macroeconomic situation required that we postpone our plans. We have gone back on our decision to accept papers exclusively in English and have also postponed, with no set date, BBR’s first publication with Springer. Soon, we shall inform the new date for BBR’s partnership with Springer.

This editorial is also my last as editor-in-chief. My two year term of office ends in December this year and our current co-editor, Professor Dr Bruno Félix Von Borell de Araújo assumes BBR’s editorship. Though I will no longer be editor-in-chief I shall continue to contribute with BBR as co-editor.

Firstly, I would like to wish much success to Bruno Félix, who takes on the mission to internationalize BBR and to enable the partnership with Springer. Good luck, Bruno Félix! Following our farewell bid, I would like to thank all who helped me carrying out my editor-in-chief duties. A especial thanks to my editorial assistants Sarah Lasso and Rozélia Laurett. Without you it would not have been possible to advance in the process of internationalizing BBR. I also thank our former editor-in-chief and co-editor, current associated editor Professor Dr Bruno Funchal. He has always supported all decisions taken and has been a strong contributor to BBR’s development.

I would also like to thank our former and current associated editors: Professors Drs. Fernando Galdi, Renê Coppe, Cristiano Costa, Daniel Bergman, João Ferreira, Márcio Machado, Emílio Arruda and Bruno Fernandes. It would have been impossible to make way for so many submissions without the important work of yours. Thank you so much for your effort. Complementarily, I would like to thank all evaluators who took part in the BBR’s papers selection process. Your voluntary work is fundamental to elevate BBR’s quality. Finally, I thank FUCAPE’s board for the support received during these two years. Thank you very much.

In this year’s last edition, I present you first of all with the study of João Abinajim Filho, Ana Cristina de Faria, Denise Maria Martins e Luiz Carlos Di Serio. The study aimed to verify the perception of managers of Brazilian auto parts manufacturing companies on the sharing of information, trust and relationship commitment with some manufacturers, due to their ethnic origin. The authors found that, in terms of information sharing, suppliers identify differentiated forms in the treatment of information technology, providing significant differences regarding the information systems used in eastern and western groups. Complementarily, the authors identified that trust on the auto parts changes according to the manufacturer, and that the sharing of information is weak regarding the auto parts and the manufacturers.

I then present you with the investigation carried out by Paulo Rogério Faustino Matos and Jayme Andrade Neto, who aimed to model the policy of conduction of the interest rate by the Monetary Policy Committee of the Central Bank of Brazil (COPOM). The results suggest that COPOM is influenced by government spending, and that this has a forward-looking behavior, meeting the expectations of the Gross Domestic Product (PIB) and of the official country’s inflation. In addition, Brazilian monetary authority theoretically possesses a behavior which is aligned to that observed in practice, though it presents a greater sensitivity to macroeconomic variations, reacting more frequently and with less intensity.

The third study, of authorship of Deonir De Toni, Gabriel Sperandio Milan, Geverson Custódio Costa and Fabiano Larentis, verified the impact of the relational practice in the manufacturer and distributor dyad on the perception of the relationship value. The research involved the frontline staff (FS), the manufacturer and their clients (distributors). The results contribute to the assessment of the relationships in the dyad context. The evaluation of the two types of agents (manufacturer’s and customers’ FS) indicated differences of perception in the relationship, which may direct more assertive strategies and actions.

The fourth study of this edition was developed by Breno Giovanni Adaid Castro, Claudio Vaz Torres, Thiago Gomes Nascimento and Gisela Demo. The authors sought to identify and to compare the type of judgment used in Brazil and in the United States of America regarding the purchase of automobiles and the relevance of Human Values in the choice of the automobile. The results suggested that in Brazil the purchase of a car is predominately affective, whilst in the United States it is predominately piecemeal. The results may help business managers in the automotive industry in their decision-making processes, in order to better understand how to meet the customer’s specific needs in order to develop a long-term profitable relationship.

Next, I present you with the study by Carlos de Lamare Bastian Pinto, Alexandre Paula Silva Ramos, Luiz de Magalhães Ozorio and Luiz Eduardo Teixeira Brandão. In this study, the value of existing operational flexibility was evaluated, its emergence being attributable to the Brazilian livestock alternatives for cattle fattening, i.e. by maintenance in pasture or through confinement. The results indicate that there is a significant increase in financial returns through containment, calculated using the return per head system. They also point to the importance of correct confinement timing to maximize returns.

Finally, the last paper of this edition, of authorship of Antonio Sergio da Silva, Milton Carlos Farina, Maria Aparecida Gouvêa and Denis Donaire, proposes a model with three antecedent variables (flexibility, responsiveness and co-innovation) and an outcome variable (co-creation), to be analyzed in health services, aiming to capture the perception of the respondents on the actions of the protagonists in scenarios on the co-creation of value in a health service. The research contributes to a better understanding of background variables that amplify the capacity of co-creation of value in health services.

In short, these are the studies that we offer to our readers in this latest edition of 2015. I hope you enjoy. Happy reading and Happy 2016!

Emerson Mainardes


BBR – Brazilian Business Review

How to Cite
Mainardes, E. (2018). Editorial. Brazilian Business Review, 12(6). Retrieved from
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