Vol. 15 No. 2 (2018): March to April 2018
Editorial
Editorial
Abstract 551 |Articles
Development And Validation of A Customer Relationship Scale For Airline Companies
Abstract 1305 | PDF English Downloads 798 PDF Português (Português (Brasil)) Downloads 722 | DOI https://doi.org/10.15728/bbr.2018.15.2.1
Page 105-119
Satisfaction And Contribution Of Stakeholders From The Performance Prism Model
Abstract 1255 | PDF English Downloads 866 PDF Português (Português (Brasil)) Downloads 588 | DOI https://doi.org/10.15728/bbr.2018.15.2.2
Page 120-134
Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group
Abstract 1119 | PDF English Downloads 887 PDF Português (Português (Brasil)) Downloads 560 | DOI https://doi.org/10.15728/bbr.2018.15.2.3
Page 135-151
Macroeconomic and Institutional Factors, Debt Composition and Capital Structure of Latin American Companies
Abstract 1114 | PDF English Downloads 724 PDF Português (Português (Brasil)) Downloads 788 | DOI https://doi.org/10.15728/bbr.2018.15.2.4
Page 152-174
The Effect of Trust in the Intention to Use m-banking
Abstract 1633 | PDF English Downloads 984 PDF Português (Português (Brasil)) Downloads 563 | DOI https://doi.org/10.15728/bbr.2018.15.2.5
Page 175-191
Debriefing's Influence on Learning in Business Game: An Experimental Design
Abstract 1606 | PDF English Downloads 694 PDF Português (Português (Brasil)) Downloads 656 | DOI https://doi.org/10.15728/bbr.2018.15.2.6
Page 192-208