Vol. 12 No. 5 (2015): September to October 2015
Editorial
Editorial
Abstract 583 |Articles
Determinants of Portfolio Turnover for Equity Mutual Funds
Abstract 1130 | PDF English Downloads 549 PDF Português (Português (Brasil)) Downloads 510 | DOI https://doi.org/10.15728/bbr.2015.12.5.1
Page 1-15
Factors that Disrupt Cooperation in Local Productive Arrangements: a Quantitative Study in the Clothing Sector in Tobias Barreto, Sergipe
Abstract 1016 | PDF English Downloads 519 PDF Português (Português (Brasil)) Downloads 437 | DOI https://doi.org/10.15728/bbr.2015.12.5.2
Page 16-38
The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance
Abstract 1441 | PDF English Downloads 654 PDF Português (Português (Brasil)) Downloads 494 | DOI https://doi.org/10.15728/bbr.2015.12.5.3
Page 39-56
Nonlinear Impact of the Marketing Mix on Brand Sales Performance
Abstract 1221 | PDF English Downloads 506 PDF Português (Português (Brasil)) Downloads 676 | DOI https://doi.org/10.15728/bbr.2015.12.5.4
Page 57-77
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies
Abstract 1272 | PDF English Downloads 910 PDF Português (Português (Brasil)) Downloads 546 | DOI https://doi.org/10.15728/bbr.2015.12.5.5
Page 78-96
Brand Image and Awareness in the Third Sector and their Influence on the Intention to Donate
Abstract 1320 | PDF English Downloads 627 PDF Português (Português (Brasil)) Downloads 521 | DOI https://doi.org/10.15728/bbr.2015.12.5.6
Page 97-117