Evaluation Process

The purpose of the evaluation is to help authors improving the quality of their work, providing constructive evaluations made by academic experts within a reasonable period of time. BBR – Brazilian Business Review considers the process of evaluation a fundamental stage for the improvement of articles. Therefore, the reviewers of BBR – Brazilian Business Review are encouraged to present, besides their opinion on the article, suggestions on the contents and text.

Articles submitted to BBR – Brazilian Business Review must be original and not have been previously published or about to be published in any journal, in Brazil or abroad. Works presented at seminars, congresses, symposia, etc., are considered unpublished. Therefore, BBR – Brazilian Business Review encourages authors from any affiliation to format their texts in article format and submit them for evaluation. Articles can be submitted in English or Portuguese.

The evaluation process of articles submitted to BBR – Brazilian Business Review consists of two stages. The first one is an Editor and Associate Editor’s preliminary evaluation that verifies the suitability of the work in relation to the periodical’s editorial line and they make the Desk Review evaluation. The second one, which is the actual evaluation in the double blind review system, is typically held by two ad hoc consultants.

The evaluation considers, primarily, the scientific quality of the text, focusing on the following aspects:

  • The theme should have contemporary relevance
  • Originality of the work
  • Theoretical relevance and consistency of the text for the development of the area of knowledge
  • Quality of the theoretical reference used
  • Quality of the writing and text organization
  • Contribution to managerial knowledge or for managerial action of corporations
  • Methodology used: suitability, quality, and level of sophistication
  • Quality of the analysis and data discussion (if any)
  • Conclusions: attainment, fundamentals and coherence

The result will be informed to the leading author of the paper by e-mail.

The consultant’s opinion will be given approximately 90 days after acceptance by the Desk Review process.

Once approved, the article goes through spelling and grammar checks before it is published. All articles are published both in English and Portuguese. For articles submitted from 2017 on, the authors will be responsible for providing the version in the other language within 2 months after the approval of the article. If the authors fail in providing the translated version within the alloted time the approval will be retracted. Approved articles in English, submitted from Apr/2018 on by non-Portuguese-speaking authors, will have the translation to Portuguese provided by BBR free of charge.

BBR – Brazilian Business Review does not charge authors for submission. We also declare that BBR – Brazilian Business Review is an Open Access Journal with all of its content immediately made available for reading without cost upon publication.

Submission process

Articles must be submitted to BBR through ScholarOne.

Your file must conform to the following standards:

  • Microsoft Word 6.0 or above
  • Times New Roman 12 font
  • 1.5 line spacing
  • Justified text
  • Top and left margins: 3cm; Bottom and right margins: 2cm
  • Number of words, including title, summary, text, references and illustrations: between 6000 and 8000 for theoretical and empirical articles
  • APA’s 6th edition style for citations and references. You must not use expressions such as id., Ibid., Op. cit., Loc. cit. or similar. Purdue University’s Online Writing Lab (OWL) provides a concise guide with examples
  • Illustrations such as figures, pictures and tables should be prepared according to ABNT NBR 14724, always in black and white, with subtitles, credits and sources. If there are illustrations imported from other programs such as Excel and Power Point, the source file also should be submitted
  • Avoid reference and explanatory notes. The strictly necessary notes should be sequentially numbered in the text and inserted at the end of the text (endnotes), before the references. Do not use footnotes

The number of authors in articles is limited to four.

The article must be submitted in a file containing the text of the article itself, with the characteristics described below. On the first page: a. article title (in Portuguese and English) b. abstract, containing between 120 and 160 words; c. three to five keywords. The body of the article should follow from the second page onwards.

To ensure anonymity of the evaluation process, the author(s) should not identify himself/herself/themselves anywhere in the body of the article. ScholarOne allows authors to indicate suitable reviewers for the paper. However, there is no guarantee that the indicated reviewers will be assigned to examine the paper.

The articles must contain, if possible: a. objectives; b. literature review c. methodology; d. results and discussion e. conclusions, limitations, recommendations of academic and practical nature; f. references, and g. appendices and attachments. If applicable, ethical procedures adopted in the research should be described in the final paragraph of the Methodology section making mention to the number of approval protocol by Research Ethics Committee.


An abstract often appears separated from the article, so it should be self-contained. As a minimum, the abstract must clearly and briefly state the purpose of the research, the main results, and major contributions. References should be avoided, but if needed, you may cite authors and years. Non-standard of uncommon abbreviations should also be avoided, but if essential they must be defined in the abstract itself.


The introduction must emphasize the incremental contribution of your research. Keep citations to a minimum, using only the strictly necessary to properly motivate the research, and highlight and clarify the results and contributions.


The methodology section must be clear enough to allow replication of the research. Your research design has to be described in detail, explaining the methodological choices you adopted and why.

Statistical analysis (if applicable)

All statistical methods must be described with enough detail to allow a properly trained reader with access to your data to cross-check your results.
Any processing of the data, such as transformations, re-coding, re-scaling, normalization, truncation, winsorization, removal or modification of values must be fully disclosed and justified. Units must be supplied for all measurements.
Authors must provide a complete and transparent view of the results, so that the conclusions are supported by appropriate statistical analyses and limitations of the study are clearly discussed.

Additional info

After the references, a sentence should be included, where the author(s) states whether there are conflicts of interests, in addition to indicating each author's contribution in the research.

Responsibility for published texts in BBR – Brazilian Business Review.

The articles published in BBR – Brazilian Business Review are the author’s exclusive responsibility. The rights, including translation, are reserved and transferred to BBR - Brazilian Business Review.

Parts of texts published in BBR – Brazilian Business Review may be cited following the required legal conditions that govern the subject.