Ahead of print

Published: 2019-04-30


Articles

Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football

Pâmela de Souza Dias, Plínio Rafael Reis Monteiro
Abstract 129 | PDF English Downloads 36 PDF Português (Português (Brasil)) Downloads 73

Country or Brand: What Matters to Younger Millennials?

Sergio Garrido Moraes, Vivian Iara Strehlau
Abstract 55 | PDF English Downloads 34 PDF Português (Português (Brasil)) Downloads 35

Mental Models and Dynamic Capabilities in a Brazilian Family Company

Rubens Mussolin Massa, Tales Andreassi, Jeferson Lana, Franciane Reinert Lyra
Abstract 62 | PDF English Downloads 8 PDF Português (Português (Brasil)) Downloads 48

Verticality, Regulatory Focus, and Prices: Who is Able to Get a Good Deal?

Marconi Freitas da Costa, Claudio Felisoni de Angelo, Salomão Farias
Abstract 77 | PDF English Downloads 9 PDF Português (Português (Brasil)) Downloads 11