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Published: 2019-04-30


Articles

Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region

Rogerio Bevilacqua, Verica Freitas, Veronica Paula
Abstract 122 | PDF English Downloads 10 PDF Português (Português (Brasil)) Downloads 43

Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions

Vitor Azzari, Anderson Pelissari
Abstract 0 | PDF English Downloads 0 PDF Português (Português (Brasil)) Downloads 0

Understanding the Integration of Socio-Technical Actors for Sharing and Sustainable Urban Mobility

Carlos Pereira, Minelle Silva
Abstract 0 | PDF English Downloads 0 PDF Português (Português (Brasil)) Downloads 0