Vol. 17 No. 3 (2020): May to June 2020

Published: 2020-05-01


Editorial

Editorial

Felipe Ramos
Abstract 330 |

Articles

Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football

Pâmela de Souza Dias, Plínio Rafael Reis Monteiro
Abstract 657 | PDF English Downloads 693 PDF Português (Português (Brasil)) Downloads 549 | DOI https://doi.org/10.15728/bbr.2020.17.3.1

Page 253-274

Country or Brand: What Matters to Younger Millennials?

Sergio Garrido Moraes, Vivian Iara Strehlau
Abstract 562 | PDF English Downloads 623 PDF Português (Português (Brasil)) Downloads 415 | DOI https://doi.org/10.15728/bbr.2020.17.3.2

Page 275-292

Mental Models and Dynamic Capabilities in a Brazilian Family Company

Rubens Mussolin Massa, Tales Andreassi, Jeferson Lana, Franciane Reinert Lyra
Abstract 461 | PDF English Downloads 669 PDF Português (Português (Brasil)) Downloads 436 | DOI https://doi.org/10.15728/bbr.2020.17.3.3

Page 293-308

Verticality, Regulatory Focus, and Prices: Who is Able to Get a Good Deal?

Marconi Freitas da Costa, Claudio Felisoni de Angelo, Salomão Farias
Abstract 418 | PDF English Downloads 526 PDF Português (Português (Brasil)) Downloads 326 | DOI https://doi.org/10.15728/bbr.2020.17.3.4

Page 309-327

Spatial Dependency of Eco-Efficiency of Agriculture in São Paulo

Carlos Rosano-Peña, Carlo Aleksandr Rosano de Almeida, Evaldo César Cavalcante Rodrigues, André Luiz Marques Serrano
Abstract 363 | PDF English Downloads 407 PDF Português (Português (Brasil)) Downloads 304 | DOI https://doi.org/10.15728/bbr.2020.17.3.5

Page 328-343

Accounting Conservatism and National Culture

Pollyanna Gracy Wronski, Roberto Carlos Klann
Abstract 447 | PDF English Downloads 524 PDF Português (Português (Brasil)) Downloads 420 | DOI https://doi.org/10.15728/bbr.2020.17.3.6

Page 344-361