Vol. 17 No. 3 (2020): May to June 2020
Published: 2020-05-01
Editorial
Editorial
Abstract 372 |Articles
Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football
Abstract 703 | PDF English Downloads 776 PDF Português (Português (Brasil)) Downloads 572 | DOI https://doi.org/10.15728/bbr.2020.17.3.1
Page 253-274
Country or Brand: What Matters to Younger Millennials?
Abstract 597 | PDF English Downloads 692 PDF Português (Português (Brasil)) Downloads 434 | DOI https://doi.org/10.15728/bbr.2020.17.3.2
Page 275-292
Mental Models and Dynamic Capabilities in a Brazilian Family Company
Abstract 508 | PDF English Downloads 712 PDF Português (Português (Brasil)) Downloads 462 | DOI https://doi.org/10.15728/bbr.2020.17.3.3
Page 293-308
Verticality, Regulatory Focus, and Prices: Who is Able to Get a Good Deal?
Abstract 454 | PDF English Downloads 572 PDF Português (Português (Brasil)) Downloads 347 | DOI https://doi.org/10.15728/bbr.2020.17.3.4
Page 309-327
Spatial Dependency of Eco-Efficiency of Agriculture in São Paulo
Abstract 417 | PDF English Downloads 457 PDF Português (Português (Brasil)) Downloads 328 | DOI https://doi.org/10.15728/bbr.2020.17.3.5
Page 328-343
Accounting Conservatism and National Culture
Abstract 491 | PDF English Downloads 578 PDF Português (Português (Brasil)) Downloads 442 | DOI https://doi.org/10.15728/bbr.2020.17.3.6
Page 344-361