Editorial

Abstract 497 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 1234 | PDF English Downloads 2304 PDF Português (Português (Brasil)) Downloads 2380 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 1219 | PDF English Downloads 2257 PDF Português (Português (Brasil)) Downloads 2294 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 1258 | PDF English Downloads 2262 PDF Português (Português (Brasil)) Downloads 2269 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 1133 | PDF English Downloads 2262 PDF Português (Português (Brasil)) Downloads 2252 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 1062 | PDF English Downloads 2196 PDF Português (Português (Brasil)) Downloads 2275 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 1169 | PDF English Downloads 2255 PDF Português (Português (Brasil)) Downloads 2344 | DOI https://doi.org/10.15728/bbr.2018.15.6.6