Editorial

Abstract 533 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 1312 | PDF English Downloads 2325 PDF Português (Português (Brasil)) Downloads 2408 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 1314 | PDF English Downloads 2278 PDF Português (Português (Brasil)) Downloads 2318 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 1342 | PDF English Downloads 2286 PDF Português (Português (Brasil)) Downloads 2285 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 1231 | PDF English Downloads 2289 PDF Português (Português (Brasil)) Downloads 2267 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 1135 | PDF English Downloads 2215 PDF Português (Português (Brasil)) Downloads 2297 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 1260 | PDF English Downloads 2270 PDF Português (Português (Brasil)) Downloads 2359 | DOI https://doi.org/10.15728/bbr.2018.15.6.6