Editorial

Abstract 280 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 572 | PDF English Downloads 442 PDF Português (Português (Brasil)) Downloads 529 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 416 | PDF English Downloads 389 PDF Português (Português (Brasil)) Downloads 440 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 566 | PDF English Downloads 405 PDF Português (Português (Brasil)) Downloads 442 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 424 | PDF English Downloads 383 PDF Português (Português (Brasil)) Downloads 427 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 433 | PDF English Downloads 366 PDF Português (Português (Brasil)) Downloads 451 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 405 | PDF English Downloads 408 PDF Português (Português (Brasil)) Downloads 470 | DOI https://doi.org/10.15728/bbr.2018.15.6.6