Vol 15 No 6 (2018): November to December 2018

Published: 2018-11-01


Editorial

Editorial

Fabio Motoki
Abstract 280 |

Articles

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Fábio de Oliveira Paula, Jorge Ferreira da Silva
Abstract 416 | PDF English Downloads 389 PDF Português (Português (Brasil)) Downloads 440 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Page 533-550

Internationalization and Relationships in Supply Chains

Adriana Troczinski Storti, Ely Paiva, Luciana Marques Vieira
Abstract 566 | PDF English Downloads 405 PDF Português (Português (Brasil)) Downloads 442 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Page 551-567

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Mateus Martins, Josivania Silva Farias, Pedro Henrique Melo Albuquerque, Danilo Santana Pereira
Abstract 424 | PDF English Downloads 383 PDF Português (Português (Brasil)) Downloads 427 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Page 568-588

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Gutemberg Ribeiro, Ana Paula Mussi Szabo Cherobim
Abstract 433 | PDF English Downloads 366 PDF Português (Português (Brasil)) Downloads 451 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Page 589-605

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Rafael Barreiros Porto, Talyta da Silva Soyer
Abstract 405 | PDF English Downloads 408 PDF Português (Português (Brasil)) Downloads 470 | DOI https://doi.org/10.15728/bbr.2018.15.6.6

Page 606-623