Editorial

Abstract 348 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 840 | PDF English Downloads 1177 PDF Português (Português (Brasil)) Downloads 1278 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 721 | PDF English Downloads 1144 PDF Português (Português (Brasil)) Downloads 1196 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 850 | PDF English Downloads 1152 PDF Português (Português (Brasil)) Downloads 1189 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 725 | PDF English Downloads 1126 PDF Português (Português (Brasil)) Downloads 1169 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 680 | PDF English Downloads 1093 PDF Português (Português (Brasil)) Downloads 1185 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 696 | PDF English Downloads 1153 PDF Português (Português (Brasil)) Downloads 1229 | DOI https://doi.org/10.15728/bbr.2018.15.6.6