Editorial

Abstract 379 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 906 | PDF English Downloads 1371 PDF Português (Português (Brasil)) Downloads 1468 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 811 | PDF English Downloads 1339 PDF Português (Português (Brasil)) Downloads 1387 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 920 | PDF English Downloads 1341 PDF Português (Português (Brasil)) Downloads 1374 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 794 | PDF English Downloads 1314 PDF Português (Português (Brasil)) Downloads 1356 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 740 | PDF English Downloads 1279 PDF Português (Português (Brasil)) Downloads 1372 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 758 | PDF English Downloads 1336 PDF Português (Português (Brasil)) Downloads 1408 | DOI https://doi.org/10.15728/bbr.2018.15.6.6