Editorial

Abstract 84 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 317 | PDF English Downloads 79 PDF Português (Português (Brasil)) Downloads 124 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 203 | PDF English Downloads 74 PDF Português (Português (Brasil)) Downloads 104 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 383 | PDF English Downloads 96 PDF Português (Português (Brasil)) Downloads 105 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 254 | PDF English Downloads 72 PDF Português (Português (Brasil)) Downloads 105 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 252 | PDF English Downloads 60 PDF Português (Português (Brasil)) Downloads 123 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 227 | PDF English Downloads 87 PDF Português (Português (Brasil)) Downloads 112 | DOI https://doi.org/10.15728/bbr.2018.15.6.6