Editorial

Abstract 408 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 1001 | PDF English Downloads 1579 PDF Português (Português (Brasil)) Downloads 1677 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 921 | PDF English Downloads 1547 PDF Português (Português (Brasil)) Downloads 1600 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 1025 | PDF English Downloads 1552 PDF Português (Português (Brasil)) Downloads 1584 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 900 | PDF English Downloads 1528 PDF Português (Português (Brasil)) Downloads 1566 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 833 | PDF English Downloads 1489 PDF Português (Português (Brasil)) Downloads 1586 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 885 | PDF English Downloads 1550 PDF Português (Português (Brasil)) Downloads 1619 | DOI https://doi.org/10.15728/bbr.2018.15.6.6