Vol 7 No 2 (2010): May to August 2010

Published: 2010-05-01


Editorial

Editorial

Antonio Lopo Martinez
Abstract 232 |

Articles

Perception of the benefits of using tracking systems by trucking companies

Jaime Prado, Jurandir Peinado, Alexandre Reis Graeml
Abstract 491 | PDF English Downloads 125 PDF Português (Português (Brasil)) Downloads 103 | DOI https://doi.org/10.15728/bbr.2010.7.2.1

Page 1-18

A Longitudinal analysis of the Porterian paradigm utilization in Brazil

Simone Sehnem, Fábio Lazzarotti, Rodrigo Bandeira-de-Mello
Abstract 476 | PDF English Downloads 87 PDF Português (Português (Brasil)) Downloads 117 | DOI https://doi.org/10.15728/bbr.2010.7.2.2

Page 19-36

Working capital, profitability, liquidity and solvency of healthcare insurance companies

André Luiz de Souza Guimarães, Valcemiro Nossa
Abstract 561 | PDF English Downloads 451 PDF Português (Português (Brasil)) Downloads 402 | DOI https://doi.org/10.15728/bbr.2010.7.2.3

Page 37-59

The influence of store image on customer satisfaction: a case study of a shoe store

Tarsis Souza Silva, Janaina de Moura Engracia Giraldi
Abstract 554 | PDF English Downloads 279 PDF Português (Português (Brasil)) Downloads 120 | DOI https://doi.org/10.15728/bbr.2010.7.2.4

Page 60-77

Shared services: case study on the performance of the controllership in 13 Latin American countries

Ana Cristina de Faria, Márcio Antonio Gonçalves
Abstract 470 | PDF English Downloads 121 PDF Português (Português (Brasil)) Downloads 138 | DOI https://doi.org/10.15728/bbr.2010.7.2.5

Page 78-98

Internal Marketing (IM): a literature review and research propositions for service excellence

Salomão Alencar de Farias
Abstract 695 | PDF English Downloads 311 PDF Português (Português (Brasil)) Downloads 192 | DOI https://doi.org/10.15728/bbr.2010.7.2.6

Page 99-115