Vol. 9 No. 2 (2012): April to June 2012
Editorial
Editorial
Abstract 305 |Articles
The Perception of the stakeholders influences strategies and its relation with the generic strategy: case study in small business enterprises of the north coast of Santa Catarina State
Abstract 686 | PDF English Downloads 222 PDF Português (Português (Brasil)) Downloads 196 | DOI https://doi.org/10.15728/bbr.2012.9.2.1
Page 1-25
Student loyalty based on relationship quality: an analysis on higher education institutions
Abstract 781 | PDF English Downloads 421 PDF Português (Português (Brasil)) Downloads 355 | DOI https://doi.org/10.15728/bbr.2012.9.2.2
Page 26-46
Plastic Dreams: consumption goals of Melissa collectors
Abstract 667 | PDF English Downloads 229 PDF Português (Português (Brasil)) Downloads 484 | DOI https://doi.org/10.15728/bbr.2012.9.2.3
Page 47-67
Co-operative governance and management control systems: an agency costs theoretical approach
Abstract 724 | PDF English Downloads 633 PDF Português (Português (Brasil)) Downloads 337 | DOI https://doi.org/10.15728/bbr.2012.9.2.4
Page 68-87
Understanding initiation behavior in Brazilian negotiations: an analysis of four regional subcultures
Abstract 660 | PDF English Downloads 541 PDF Português (Português (Brasil)) Downloads 190 | DOI https://doi.org/10.15728/bbr.2012.9.2.5
Page 88-108
Dynamic strategies to optimize asset allocation: empirical evidence in the Brazilian market
Abstract 615 | PDF English Downloads 217 PDF Português (Português (Brasil)) Downloads 168 | DOI https://doi.org/10.15728/bbr.2012.9.2.6
Page 109-133