Vol. 11 No. 4 (2014): July to August 2014

Published: 2014-07-01


Editorial

Editorial

Emerson Mainardes
Abstract 258 |

Articles

An Analysis of the Effects of Promotion and Shelf Position on Store Revenue

Valter Afonso Vieira, Luis Fernando Camilo
Abstract 234 | PDF English Downloads 110 PDF English Downloads 132 | DOI https://doi.org/10.15728/bbr.2014.11.4.2

Page 28-52

Understanding the Footprint of the RBV in International Business Studies: the Last Twenty Years of Research

Manuel Aníbal Silva Portugal Vasconcelos, Nuno Rosa Reis, Fernando A. Ribeiro Serra, Benny Kramer Costa
Abstract 341 | PDF English Downloads 237 PDF Português (Português (Brasil)) Downloads 160 | DOI https://doi.org/10.15728/bbr.2014.11.4.3

Page 53-83

Analysis of the Exposure to Losses of Brazilian ETFs According to the Value at Risk (VAR) and Expected Shortfall (ES) Market Risk Assessment Techniques

Getúlio Alves de Souza Matos, Robert Aldo Iquiapaza, Bruno Pérez Ferreira
Abstract 214 | PDF English Downloads 141 PDF Português (Português (Brasil)) Downloads 181 | DOI https://doi.org/10.15728/bbr.2014.11.4.4

Page 84-106

Why Should I Accept Ads on my Mobile Phone? Factors Affecting the Acceptance by Brazilian Teenagers

Luis Fernando Hor-Meyll, Marcel Correia de Lima, Jorge Brantes Ferreira
Abstract 210 | PDF English Downloads 143 PDF Português (Português (Brasil)) Downloads 110 | DOI https://doi.org/10.15728/bbr.2014.11.4.6

Page 130-150