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Published: 2019-04-30


Articles

Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football

Pâmela de Souza Dias, Plínio Rafael Reis Monteiro
Abstract 126 | PDF English Downloads 34 PDF Português (Português (Brasil)) Downloads 71
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Country or Brand: What Matters to Younger Millennials?

Sergio Garrido Moraes, Vivian Iara Strehlau
Abstract 54 | PDF English Downloads 33 PDF Português (Português (Brasil)) Downloads 34
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Mental Models and Dynamic Capabilities in a Brazilian Family Company

Rubens Mussolin Massa, Tales Andreassi, Jeferson Lana, Franciane Reinert Lyra
Abstract 61 | PDF English Downloads 7 PDF Português (Português (Brasil)) Downloads 47
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Verticality, Regulatory Focus, and Prices: Who is Able to Get a Good Deal?

Marconi Freitas da Costa, Claudio Felisoni de Angelo, Salomão Farias
Abstract 58 | PDF English Downloads 5 PDF Português (Português (Brasil)) Downloads 5
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