Vol 13 No Special Ed (2016): Strategy in Sport Management 2016

Published: 2016-11-21


Editorial

Editorial

Bruno Felix
Abstract 19 | PDF English Downloads 15

Articles

The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

Natalie Bragança Düsenberg, Victor Manoel Cunha de Almeida, João Guilherme Barbosa de Amorim
Abstract 59 | PDF English Downloads 31 | DOI https://doi.org/10.15728/edicaoesp.2016.1

Page 1-21

Women that fight: The female participation in mixed martial arts events

Lisiane Caroline Rodrigues Hermes, Regina Raber, Cassiana Maris Lima Cruz, Janine Fleith de Medeiros
Abstract 31 | PDF English Downloads 13 | DOI https://doi.org/10.15728/edicaoesp.2016.2

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