Vol. 13 No. Special Ed (2016): Strategy in Sport Management 2016

Published: 2016-11-21


Editorial

Editorial

Bruno Felix
Abstract 323 | PDF English Downloads 375

Articles

The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

Natalie Bragança Düsenberg, Victor Manoel Cunha de Almeida, João Guilherme Barbosa de Amorim
Abstract 663 | PDF English Downloads 1252 | DOI https://doi.org/10.15728/edicaoesp.2016.1

Page 1-21

Women that fight: The female participation in mixed martial arts events

Lisiane Caroline Rodrigues Hermes, Regina Raber, Cassiana Maris Lima Cruz, Janine Fleith de Medeiros
Abstract 444 | PDF English Downloads 329 | DOI https://doi.org/10.15728/edicaoesp.2016.2

Page 22-37

Page 102-120