Vol 15 No 2 (2018): March to April 2018
Published: 2018-03-01
Editorial
Editorial
Abstract 162 |Articles
Development And Validation of A Customer Relationship Scale For Airline Companies
Abstract 326 | PDF English Downloads 139 PDF Português (Português (Brasil)) Downloads 165 | DOI https://doi.org/10.15728/bbr.2018.15.2.1
Page 105-119
Satisfaction And Contribution Of Stakeholders From The Performance Prism Model
Abstract 289 | PDF English Downloads 148 PDF Português (Português (Brasil)) Downloads 115 | DOI https://doi.org/10.15728/bbr.2018.15.2.2
Page 120-134
Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group
Abstract 264 | PDF English Downloads 150 PDF Português (Português (Brasil)) Downloads 116 | DOI https://doi.org/10.15728/bbr.2018.15.2.3
Page 135-151
Macroeconomic and Institutional Factors, Debt Composition and Capital Structure of Latin American Companies
Abstract 288 | PDF English Downloads 135 PDF Português (Português (Brasil)) Downloads 142 | DOI https://doi.org/10.15728/bbr.2018.15.2.4
Page 152-174
The Effect of Trust in the Intention to Use m-banking
Abstract 283 | PDF English Downloads 158 PDF Português (Português (Brasil)) Downloads 128 | DOI https://doi.org/10.15728/bbr.2018.15.2.5
Page 175-191
Debriefing's Influence on Learning in Business Game: An Experimental Design
Abstract 669 | PDF English Downloads 138 PDF Português (Português (Brasil)) Downloads 110 | DOI https://doi.org/10.15728/bbr.2018.15.2.6
Page 192-208