Vol 15 No 2 (2018): March to April 2018
Published: 2018-03-01
Editorial
Editorial
Abstract 124 |Articles
Development And Validation of A Customer Relationship Scale For Airline Companies
Abstract 276 | PDF English Downloads 113 PDF Português (Português (Brasil)) Downloads 143 | DOI https://doi.org/10.15728/bbr.2018.15.2.1
Page 105-119
Satisfaction And Contribution Of Stakeholders From The Performance Prism Model
Abstract 240 | PDF English Downloads 119 PDF Português (Português (Brasil)) Downloads 88 | DOI https://doi.org/10.15728/bbr.2018.15.2.2
Page 120-134
Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group
Abstract 226 | PDF English Downloads 121 PDF Português (Português (Brasil)) Downloads 101 | DOI https://doi.org/10.15728/bbr.2018.15.2.3
Page 135-151
Macroeconomic and Institutional Factors, Debt Composition and Capital Structure of Latin American Companies
Abstract 196 | PDF English Downloads 109 PDF Português (Português (Brasil)) Downloads 114 | DOI https://doi.org/10.15728/bbr.2018.15.2.4
Page 152-174
The Effect of Trust in the Intention to Use m-banking
Abstract 232 | PDF English Downloads 126 PDF Português (Português (Brasil)) Downloads 104 | DOI https://doi.org/10.15728/bbr.2018.15.2.5
Page 175-191
Debriefing's Influence on Learning in Business Game: An Experimental Design
Abstract 199 | PDF English Downloads 112 PDF Português (Português (Brasil)) Downloads 90 | DOI https://doi.org/10.15728/bbr.2018.15.2.6
Page 192-208