Vol. 15 No. 2 (2018): March to April 2018
Published: 2018-03-01
Editorial
Editorial
Abstract 178 |Articles
Development And Validation of A Customer Relationship Scale For Airline Companies
Abstract 358 | PDF English Downloads 166 PDF Português (Português (Brasil)) Downloads 184 | DOI https://doi.org/10.15728/bbr.2018.15.2.1
Page 105-119
Satisfaction And Contribution Of Stakeholders From The Performance Prism Model
Abstract 314 | PDF English Downloads 173 PDF Português (Português (Brasil)) Downloads 136 | DOI https://doi.org/10.15728/bbr.2018.15.2.2
Page 120-134
Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group
Abstract 293 | PDF English Downloads 174 PDF Português (Português (Brasil)) Downloads 137 | DOI https://doi.org/10.15728/bbr.2018.15.2.3
Page 135-151
Macroeconomic and Institutional Factors, Debt Composition and Capital Structure of Latin American Companies
Abstract 318 | PDF English Downloads 163 PDF Português (Português (Brasil)) Downloads 166 | DOI https://doi.org/10.15728/bbr.2018.15.2.4
Page 152-174
The Effect of Trust in the Intention to Use m-banking
Abstract 328 | PDF English Downloads 192 PDF Português (Português (Brasil)) Downloads 145 | DOI https://doi.org/10.15728/bbr.2018.15.2.5
Page 175-191
Debriefing's Influence on Learning in Business Game: An Experimental Design
Abstract 809 | PDF English Downloads 167 PDF Português (Português (Brasil)) Downloads 134 | DOI https://doi.org/10.15728/bbr.2018.15.2.6
Page 192-208