Vol 15 No 2 (2018): March to April 2018
Published: 2018-03-01
Editorial
Editorial
Abstract 79 |Articles
Development And Validation of A Customer Relationship Scale For Airline Companies
Abstract 169 | PDF English Downloads 71 PDF Português (Português (Brasil)) Downloads 83 | DOI https://doi.org/10.15728/bbr.2018.15.2.1
Page 105-119
Satisfaction And Contribution Of Stakeholders From The Performance Prism Model
Abstract 173 | PDF English Downloads 76 PDF Português (Português (Brasil)) Downloads 58 | DOI https://doi.org/10.15728/bbr.2018.15.2.2
Page 120-134
Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group
Abstract 139 | PDF English Downloads 82 PDF Português (Português (Brasil)) Downloads 74 | DOI https://doi.org/10.15728/bbr.2018.15.2.3
Page 135-151
Macroeconomic and Institutional Factors, Debt Composition and Capital Structure of Latin American Companies
Abstract 134 | PDF English Downloads 68 PDF Português (Português (Brasil)) Downloads 79 | DOI https://doi.org/10.15728/bbr.2018.15.2.4
Page 152-174
The Effect of Trust in the Intention to Use m-banking
Abstract 162 | PDF English Downloads 84 PDF Português (Português (Brasil)) Downloads 65 | DOI https://doi.org/10.15728/bbr.2018.15.2.5
Page 175-191
Debriefing's Influence on Learning in Business Game: An Experimental Design
Abstract 134 | PDF English Downloads 73 PDF Português (Português (Brasil)) Downloads 51 | DOI https://doi.org/10.15728/bbr.2018.15.2.6
Page 192-208