Vol. 15 No. 2 (2018): March to April 2018

Published: 2018-03-01


Editorial

Editorial

Fabio Motoki
Abstract 225 |

Articles

Development And Validation of A Customer Relationship Scale For Airline Companies

Gisela Demo, Kesia Rozzett, Natasha Fogaça, Taila Souza
Abstract 474 | PDF English Downloads 216 PDF Português (Português (Brasil)) Downloads 240 | DOI https://doi.org/10.15728/bbr.2018.15.2.1

Page 105-119

Satisfaction And Contribution Of Stakeholders From The Performance Prism Model

Elizandra Severgnini, Edwin Vladimir Cardoza Galdaméz, Romildo de Oliveira Moraes
Abstract 457 | PDF English Downloads 232 PDF Português (Português (Brasil)) Downloads 184 | DOI https://doi.org/10.15728/bbr.2018.15.2.2

Page 120-134

Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group

Alessandro Henrique de Souza Miake, Rodrigo Baroni de Carvalho, Marcelo de Rezende Pinto, Alexandre Reis Graeml
Abstract 387 | PDF English Downloads 219 PDF Português (Português (Brasil)) Downloads 177 | DOI https://doi.org/10.15728/bbr.2018.15.2.3

Page 135-151

Macroeconomic and Institutional Factors, Debt Composition and Capital Structure of Latin American Companies

Cláudio Júnior Bernardo, Tatiana Albanez, José Roberto Securato
Abstract 436 | PDF English Downloads 212 PDF Português (Português (Brasil)) Downloads 211 | DOI https://doi.org/10.15728/bbr.2018.15.2.4

Page 152-174

The Effect of Trust in the Intention to Use m-banking

Fernanda Leão Ramos, Jorge Brantes Ferreira, Angilberto Sabino de Freitas, Juliana Werneck Rodrigues
Abstract 477 | PDF English Downloads 255 PDF Português (Português (Brasil)) Downloads 188 | DOI https://doi.org/10.15728/bbr.2018.15.2.5

Page 175-191

Debriefing's Influence on Learning in Business Game: An Experimental Design

Adonai Jose Lacruz, Bruno Luiz Américo
Abstract 936 | PDF English Downloads 211 PDF Português (Português (Brasil)) Downloads 179 | DOI https://doi.org/10.15728/bbr.2018.15.2.6

Page 192-208