Vol 15 No 2 (2018): March to April 2018
Published: 2018-03-01
Editorial
Editorial
Abstract 94 |Articles
Development And Validation of A Customer Relationship Scale For Airline Companies
Abstract 232 | PDF English Downloads 97 PDF Português (Português (Brasil)) Downloads 119 | DOI https://doi.org/10.15728/bbr.2018.15.2.1
Page 105-119
Satisfaction And Contribution Of Stakeholders From The Performance Prism Model
Abstract 199 | PDF English Downloads 92 PDF Português (Português (Brasil)) Downloads 72 | DOI https://doi.org/10.15728/bbr.2018.15.2.2
Page 120-134
Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group
Abstract 184 | PDF English Downloads 101 PDF Português (Português (Brasil)) Downloads 88 | DOI https://doi.org/10.15728/bbr.2018.15.2.3
Page 135-151
Macroeconomic and Institutional Factors, Debt Composition and Capital Structure of Latin American Companies
Abstract 167 | PDF English Downloads 90 PDF Português (Português (Brasil)) Downloads 98 | DOI https://doi.org/10.15728/bbr.2018.15.2.4
Page 152-174
The Effect of Trust in the Intention to Use m-banking
Abstract 192 | PDF English Downloads 109 PDF Português (Português (Brasil)) Downloads 82 | DOI https://doi.org/10.15728/bbr.2018.15.2.5
Page 175-191
Debriefing's Influence on Learning in Business Game: An Experimental Design
Abstract 168 | PDF English Downloads 95 PDF Português (Português (Brasil)) Downloads 71 | DOI https://doi.org/10.15728/bbr.2018.15.2.6
Page 192-208