Vol 10 No 3 (2013): July to September 2013

Published: 2013-07-01


Editorial

Editorial

Bruno Funchal
Abstract 7 |

Articles

Visual representation of the buying act by children of high-income families

Andres Rodriguez Veloso, Diogo Fajardo Nunes Hildebrand
Abstract 23 | PDF English Downloads 2 PDF Português (Português (Brasil)) Downloads 2 | DOI https://doi.org/10.15728/bbr.2013.10.3.1

Page 1-33

Like a wave on the ocean: the fluid personality of the movimento brand

André Luiz Maranhão de Souza Leão, Thiago Ianatoni Camargo, Rodrigo César Tavares Cavalcanti
Abstract 26 | PDF English Downloads 2 PDF Português (Português (Brasil)) Downloads 2 | DOI https://doi.org/10.15728/bbr.2013.10.3.2

Page 34-52

The Impact of unexpected changes in the benchmark rate on the Brazilian stock market

Fernando Nascimento de Oliveira, Alexandre Romaguera Rodrigues da Costa
Abstract 25 | PDF English Downloads 2 PDF Português (Português (Brasil)) Downloads 3 | DOI https://doi.org/10.15728/bbr.2013.10.3.3

Page 53-81

The innovation process in the organizational context: an analysis of helping and hindering factors

Jonilto Costa Souza, Maria de Fátima Bruno-Faria
Abstract 25 | PDF English Downloads 3 PDF Português (Português (Brasil)) Downloads 2 | DOI https://doi.org/10.15728/bbr.2013.10.3.5

Page 108-129

A Study on life microinsurance in Brazil

Karina Reis Silva, Luís Eduardo Afonso
Abstract 27 | PDF English Downloads 2 PDF Português (Português (Brasil)) Downloads 2 | DOI https://doi.org/10.15728/bbr.2013.10.3.6

Page 130-155