Vol 12 No 6 (2015): November to December 2015

Published: 2015-11-01


Editorial

Editorial

Emerson Mainardes
Abstract 132 |

Articles

Information Sharing, Trust and Commitment: Perception of Brazilian Autoparts on Automakers of Various Ethnic Groups

João Abinajm Filho, Ana Cristina de Faria, Denise Maria Martins, Luiz Carlos Di Serio
Abstract 186 | PDF English Downloads 93 PDF Português (Português (Brasil)) Downloads 77 | DOI https://doi.org/10.15728/bbr.2015.12.6.1

Page 1-23

Analyzing COPOM’s Decisions

Paulo Rogério Faustino Matos, Jayme Andrade Neto
Abstract 152 | PDF English Downloads 86 PDF Português (Português (Brasil)) Downloads 72 | DOI https://doi.org/10.15728/bbr.2015.12.6.2

Page 24-47

Existing Relational Practice Between a Manufacturer and its Distributors and the Perception of the Relationship Value in the Dyad

Deonir De Toni, Gabriel Sperandio Milan, Geverson Custódio Costa, Fabiano Larentis
Abstract 137 | PDF English Downloads 87 PDF Português (Português (Brasil)) Downloads 102 | DOI https://doi.org/10.15728/bbr.2015.12.6.3

Page 48-71

Are Men More Rational than Women when Purchasing Cars? A Comparison of Cultural Influences on Product Judgment in Brazil and the United States of America

Breno Giovanni Adaid Castro, Claudio Vaz Torres, Thiago Gomes Nascimento, Gisela Demo
Abstract 178 | PDF English Downloads 89 PDF Português (Português (Brasil)) Downloads 77 | DOI https://doi.org/10.15728/bbr.2015.12.6.4

Page 72-99

Uncertainty and Flexibility in the Brazilian Beef Livestock Sector: the Value of the Confinement Option

Carlos de Lamare Bastian-Pinto, Alexandre Paula Silva Ramos, Luiz de Magalhães Ozorio, Luiz Eduardo Teixeira Brandão
Abstract 223 | PDF English Downloads 86 PDF Português (Português (Brasil)) Downloads 85 | DOI https://doi.org/10.15728/bbr.2015.12.6.5

Page 100-120

A Model of Antecedents for the Co-Creation of Value in Health Care: An Application of Structural Equation Modeling

Antonio Sergio da Silva, Milton Carlos Farina, Maria Aparecida Gouvêa, Denis Donaire
Abstract 159 | PDF English Downloads 77 PDF Português (Português (Brasil)) Downloads 98 | DOI https://doi.org/10.15728/bbr.2015.12.6.6

Page 121-149