Vol. 13 No. 1 (2016): January to February 2016

Published: 2016-01-01


Editorial

Editorial

Bruno Felix
Abstract 351 |

Articles

Antecedents to Customer Retention in a Corporate Context

Luciene Eberle, Gabriel Sperandio Milan, Celso Augusto de Matos
Abstract 779 | PDF English Downloads 230 PDF Português (Português (Brasil)) Downloads 248 | DOI https://doi.org/10.15728/bbr.2016.13.1.1

Page 1-23

Coproduction Factors in Strategic Networks

Cristiano de Oliveira Maciel, Camila Camargo
Abstract 623 | PDF English Downloads 197 PDF Português (Português (Brasil)) Downloads 196 | DOI https://doi.org/10.15728/bbr.2016.13.1.2

Page 24-46

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels

José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho
Abstract 720 | PDF English Downloads 217 PDF Português (Português (Brasil)) Downloads 208 | DOI https://doi.org/10.15728/bbr.2016.13.1.4

Page 69-91

An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women

Silvana Taschek Hastreiter, Renato Zancan Marchetti
Abstract 664 | PDF English Downloads 268 PDF Português (Português (Brasil)) Downloads 205 | DOI https://doi.org/10.15728/bbr.2016.13.1.5

Page 92-114

A Comparative Analysis of the Public and Private Water Supply and Sanitation Service Providers’ Work in Brazil

Fernando Antonio Perrone Pinheiro, José Roberto Ferreira Savoia, Claudio Felisoni de Angelo
Abstract 799 | PDF English Downloads 318 PDF Português (Português (Brasil)) Downloads 583 | DOI https://doi.org/10.15728/bbr.2016.13.1.6

Page 115-136