Vol 13 No 1 (2016): January to February 2016

Published: 2016-01-01


Editorial

Editorial

Bruno Felix
Abstract 193 |

Articles

Antecedents to Customer Retention in a Corporate Context

Luciene Eberle, Gabriel Sperandio Milan, Celso Augusto de Matos
Abstract 512 | PDF English Downloads 86 PDF Português (Português (Brasil)) Downloads 117 | DOI https://doi.org/10.15728/bbr.2016.13.1.1

Page 1-23

Coproduction Factors in Strategic Networks

Cristiano de Oliveira Maciel, Camila Camargo
Abstract 437 | PDF English Downloads 78 PDF Português (Português (Brasil)) Downloads 85 | DOI https://doi.org/10.15728/bbr.2016.13.1.2

Page 24-46

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels

José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho
Abstract 440 | PDF English Downloads 95 PDF Português (Português (Brasil)) Downloads 84 | DOI https://doi.org/10.15728/bbr.2016.13.1.4

Page 69-91

An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women

Silvana Taschek Hastreiter, Renato Zancan Marchetti
Abstract 451 | PDF English Downloads 102 PDF Português (Português (Brasil)) Downloads 86 | DOI https://doi.org/10.15728/bbr.2016.13.1.5

Page 92-114

A Comparative Analysis of the Public and Private Water Supply and Sanitation Service Providers’ Work in Brazil

Fernando Antonio Perrone Pinheiro, José Roberto Ferreira Savoia, Claudio Felisoni de Angelo
Abstract 491 | PDF English Downloads 117 PDF Português (Português (Brasil)) Downloads 175 | DOI https://doi.org/10.15728/bbr.2016.13.1.6

Page 115-136