Vol 13 No 1 (2016): January to February 2016
Published: 2016-01-01
Editorial
Editorial
Abstract 68 |Articles
Antecedents to Customer Retention in a Corporate Context
Abstract 242 | PDF English Downloads 31 PDF Português (Português (Brasil)) Downloads 38 | DOI https://doi.org/10.15728/bbr.2016.13.1.1
Page 1-23
Coproduction Factors in Strategic Networks
Abstract 210 | PDF English Downloads 37 PDF Português (Português (Brasil)) Downloads 36 | DOI https://doi.org/10.15728/bbr.2016.13.1.2
Page 24-46
The Interaction of Formal and Informal Contracts in the Decision of Cooperation of the Agents
Abstract 208 | PDF English Downloads 42 PDF Português (Português (Brasil)) Downloads 40 | DOI https://doi.org/10.15728/bbr.2016.13.1.3
Page 47-68
Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
Abstract 221 | PDF English Downloads 41 PDF Português (Português (Brasil)) Downloads 41 | DOI https://doi.org/10.15728/bbr.2016.13.1.4
Page 69-91
An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
Abstract 211 | PDF English Downloads 56 PDF Português (Português (Brasil)) Downloads 39 | DOI https://doi.org/10.15728/bbr.2016.13.1.5
Page 92-114
A Comparative Analysis of the Public and Private Water Supply and Sanitation Service Providers’ Work in Brazil
Abstract 223 | PDF English Downloads 45 PDF Português (Português (Brasil)) Downloads 52 | DOI https://doi.org/10.15728/bbr.2016.13.1.6
Page 115-136