Vol. 12 No. 5 (2015): September to October 2015
Published: 2015-09-01
Editorial
Editorial
Abstract 196 |Articles
Determinants of Portfolio Turnover for Equity Mutual Funds
Abstract 556 | PDF English Downloads 134 PDF Português (Português (Brasil)) Downloads 141 | DOI https://doi.org/10.15728/bbr.2015.12.5.1
Page 1-15
Factors that Disrupt Cooperation in Local Productive Arrangements: a Quantitative Study in the Clothing Sector in Tobias Barreto, Sergipe
Abstract 506 | PDF English Downloads 137 PDF Português (Português (Brasil)) Downloads 139 | DOI https://doi.org/10.15728/bbr.2015.12.5.2
Page 16-38
The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance
Abstract 657 | PDF English Downloads 170 PDF Português (Português (Brasil)) Downloads 143 | DOI https://doi.org/10.15728/bbr.2015.12.5.3
Page 39-56
Nonlinear Impact of the Marketing Mix on Brand Sales Performance
Abstract 634 | PDF English Downloads 118 PDF Português (Português (Brasil)) Downloads 189 | DOI https://doi.org/10.15728/bbr.2015.12.5.4
Page 57-77
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies
Abstract 581 | PDF English Downloads 319 PDF Português (Português (Brasil)) Downloads 166 | DOI https://doi.org/10.15728/bbr.2015.12.5.5
Page 78-96
Brand Image and Awareness in the Third Sector and their Influence on the Intention to Donate
Abstract 614 | PDF English Downloads 149 PDF Português (Português (Brasil)) Downloads 161 | DOI https://doi.org/10.15728/bbr.2015.12.5.6
Page 97-117