Vol. 12 No. 5 (2015): September to October 2015
Published: 2015-09-01
Editorial
Editorial
Abstract 284 |Articles
Determinants of Portfolio Turnover for Equity Mutual Funds
Abstract 686 | PDF English Downloads 214 PDF Português (Português (Brasil)) Downloads 212 | DOI https://doi.org/10.15728/bbr.2015.12.5.1
Page 1-15
Factors that Disrupt Cooperation in Local Productive Arrangements: a Quantitative Study in the Clothing Sector in Tobias Barreto, Sergipe
Abstract 620 | PDF English Downloads 210 PDF Português (Português (Brasil)) Downloads 207 | DOI https://doi.org/10.15728/bbr.2015.12.5.2
Page 16-38
The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance
Abstract 858 | PDF English Downloads 272 PDF Português (Português (Brasil)) Downloads 230 | DOI https://doi.org/10.15728/bbr.2015.12.5.3
Page 39-56
Nonlinear Impact of the Marketing Mix on Brand Sales Performance
Abstract 794 | PDF English Downloads 191 PDF Português (Português (Brasil)) Downloads 312 | DOI https://doi.org/10.15728/bbr.2015.12.5.4
Page 57-77
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies
Abstract 739 | PDF English Downloads 451 PDF Português (Português (Brasil)) Downloads 258 | DOI https://doi.org/10.15728/bbr.2015.12.5.5
Page 78-96
Brand Image and Awareness in the Third Sector and their Influence on the Intention to Donate
Abstract 760 | PDF English Downloads 231 PDF Português (Português (Brasil)) Downloads 232 | DOI https://doi.org/10.15728/bbr.2015.12.5.6
Page 97-117