Vol 12 No 5 (2015): September to October 2015
Published: 2015-09-01
Editorial
Editorial
Abstract 20 |Articles
Determinants of Portfolio Turnover for Equity Mutual Funds
Abstract 78 | PDF English Downloads 12 PDF Português (Português (Brasil)) Downloads 20 | DOI https://doi.org/10.15728/bbr.2015.12.5.1
Page 1-15
Factors that Disrupt Cooperation in Local Productive Arrangements: a Quantitative Study in the Clothing Sector in Tobias Barreto, Sergipe
Abstract 77 | PDF English Downloads 16 PDF Português (Português (Brasil)) Downloads 18 | DOI https://doi.org/10.15728/bbr.2015.12.5.2
Page 16-38
The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance
Abstract 90 | PDF English Downloads 12 PDF Português (Português (Brasil)) Downloads 13 | DOI https://doi.org/10.15728/bbr.2015.12.5.3
Page 39-56
Nonlinear Impact of the Marketing Mix on Brand Sales Performance
Abstract 80 | PDF English Downloads 14 PDF Português (Português (Brasil)) Downloads 29 | DOI https://doi.org/10.15728/bbr.2015.12.5.4
Page 57-77
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies
Abstract 87 | PDF English Downloads 26 PDF Português (Português (Brasil)) Downloads 20 | DOI https://doi.org/10.15728/bbr.2015.12.5.5
Page 78-96
Brand Image and Awareness in the Third Sector and their Influence on the Intention to Donate
Abstract 80 | PDF English Downloads 13 PDF Português (Português (Brasil)) Downloads 21 | DOI https://doi.org/10.15728/bbr.2015.12.5.6
Page 97-117