Vol 12 No 5 (2015): September to October 2015

Published: 2015-09-01


Editorial

Editorial

Emerson Mainardes
Abstract 7 |

Articles

Determinants of Portfolio Turnover for Equity Mutual Funds

Pedro Luiz Albertin Bono Milan, William Eid Junior
Abstract 25 | PDF English Downloads 2 PDF Português (Português (Brasil)) Downloads 8 | DOI https://doi.org/10.15728/bbr.2015.12.5.1

Page 1-15

Factors that Disrupt Cooperation in Local Productive Arrangements: a Quantitative Study in the Clothing Sector in Tobias Barreto, Sergipe

Abimael Magno Do Ouro Filho, Maria Elena Leon Olave, Ikaro Daniel De Carvalho Barreto
Abstract 23 | PDF English Downloads 3 PDF Português (Português (Brasil)) Downloads 5 | DOI https://doi.org/10.15728/bbr.2015.12.5.2

Page 16-38

The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance

Fernanda Lazzari, Luiz Antonio Slongo
Abstract 25 | PDF English Downloads 2 PDF Português (Português (Brasil)) Downloads 3 | DOI https://doi.org/10.15728/bbr.2015.12.5.3

Page 39-56

Nonlinear Impact of the Marketing Mix on Brand Sales Performance

Rafael Barreiros Porto, Nolah Schutte da Rocha Lima
Abstract 22 | PDF English Downloads 2 PDF Português (Português (Brasil)) Downloads 4 | DOI https://doi.org/10.15728/bbr.2015.12.5.4

Page 57-77

Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies

Maurilio Alves de Melo, Rodrigo José Guerra Leone
Abstract 23 | PDF English Downloads 4 PDF Português (Português (Brasil)) Downloads 3 | DOI https://doi.org/10.15728/bbr.2015.12.5.5

Page 78-96

Brand Image and Awareness in the Third Sector and their Influence on the Intention to Donate

Arminda do Paço, Luís Rodrigues, Ricardo Gouveia Rodrigues
Abstract 22 | PDF English Downloads 2 PDF Português (Português (Brasil)) Downloads 2 | DOI https://doi.org/10.15728/bbr.2015.12.5.6

Page 97-117