Vol 12 No 4 (2015): July to August 2015

Published: 2015-07-01


Editorial

Editorial

Emerson Mainardes
Abstract 99 |

Articles

Earnings Management and Valuation of Biological Assets

Ricardo Luiz Menezes da Silva, Paula Carolina Ciampaglia Nardi, Maisa de Souza Ribeiro
Abstract 465 | PDF English Downloads 68 PDF Português (Português (Brasil)) Downloads 114 | DOI https://doi.org/10.15728/bbr.2015.12.4.1

Page 1-26

Employee Turnover and Organizational Performance: a Study of the Brazilian Retail Sector

Luciana Carvalho de Mesquita Ferreira, Ciro Barbosa de Aquino Almeida
Abstract 468 | PDF English Downloads 87 PDF Português (Português (Brasil)) Downloads 105 | DOI https://doi.org/10.15728/bbr.2015.12.4.2

Page 27-56

The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study

Leonardo Aureliano-Silva, Evandro Luiz Lopes, Otávio Bandeira De Lamônica Freire, Dirceu da Silva
Abstract 518 | PDF English Downloads 73 PDF Português (Português (Brasil)) Downloads 100 | DOI https://doi.org/10.15728/bbr.2015.12.4.3

Page 57-78

Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students

Marcelo de Rezende Pinto, Marcos Eugênio Vale Leão, Ramon Silva Leite, Danielle Ramos de Miranda Pereira
Abstract 396 | PDF English Downloads 57 PDF Português (Português (Brasil)) Downloads 51 | DOI https://doi.org/10.15728/bbr.2015.12.4.4

Page 79-98

Determinants of Innovation Culture: a Study of Textile Industry in Santa Catarina

Giancarlo Gomes, Denise Del Prá Netto Machado, Joaquin Alegre
Abstract 409 | PDF English Downloads 70 PDF Português (Português (Brasil)) Downloads 72 | DOI https://doi.org/10.15728/bbr.2015.12.4.5

Page 99-122

Among Theory, Practice and Technology: the Relation Between Theoretical and Practical Knowledge in the Context of Accounting Training and the Thinking of Jürgen Habermas

Josicleide de Amorim Pereira Moreira, Maria das Graças Vieira, Cristiane Gomes da Silva
Abstract 425 | PDF English Downloads 66 PDF Português (Português (Brasil)) Downloads 85 | DOI https://doi.org/10.15728/bbr.2015.12.4.6

Page 123-139