Vol. 13 No. 4 (2016): July to August 2016

Published: 2016-07-01


Editorial

Editorial

Bruno Felix
Abstract 334 |

Articles

What Must be Considered when to Perform Consumption Analytics with Facebook Posts?

Nelson Siqueira Rangel Netto, Teresa Cristina Janes Carneiro, Marcos Paulo Valadares de Oliveira, Rogério Antônio Monteiro
Abstract 802 | PDF English Downloads 263 PDF Português (Português (Brasil)) Downloads 269 | DOI https://doi.org/10.15728/bbr.2016.13.4.1

Page 1-23

Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism

Fernando A. Fleury, Vitor Koki da Costa Nogami, José Afonso Mazzon, Andres Rodriguez Veloso
Abstract 820 | PDF English Downloads 280 PDF Português (Português (Brasil)) Downloads 235 | DOI https://doi.org/10.15728/bbr.2016.13.4.2

Page 24-48

Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation

Ivanete Schneider Hahn, Flavia Luciane Scherer, Kenny Basso, Marindia Brachak dos Santos
Abstract 1793 | PDF English Downloads 531 PDF Português (Português (Brasil)) Downloads 350 | DOI https://doi.org/10.15728/bbr.2016.13.4.3

Page 49-71

An Analysis of the Determinants of Corporate Social Responsibility of Brazilian Firms

Vicente Lima Crisóstomo, Maria Rafaela Oliveira
Abstract 888 | PDF English Downloads 287 PDF Português (Português (Brasil)) Downloads 283 | DOI https://doi.org/10.15728/bbr.2016.13.4.4

Page 72-93

The Moderating Effect of Home Country Corruption on the Host Country’s Ability to Attract FDI

Manuel Portugal Ferreira, Helder Costa Carreira, Dan Li, Fernando Ribeiro Serra
Abstract 834 | PDF English Downloads 257 PDF Português (Português (Brasil)) Downloads 254 | DOI https://doi.org/10.15728/bbr.2016.13.4.5

Page 94-117

Environmental Management as a Strategic Capability: a Study on the Furniture Manufacturing Cluster of Southern Brazil

Janielen Pissolatto Deliberal, Vilmar Antonio Gonçalves Tondolo, Maria Emilia Camargo, Rosana da Rosa Portella Tondolo
Abstract 823 | PDF English Downloads 255 PDF Português (Português (Brasil)) Downloads 229 | DOI https://doi.org/10.15728/bbr.2016.13.4.6

Page 118-140