Vol 13 No 4 (2016): July to August 2016
Published: 2016-07-01
Editorial
Editorial
Abstract 215 |Articles
What Must be Considered when to Perform Consumption Analytics with Facebook Posts?
Abstract 595 | PDF English Downloads 150 PDF Português (Português (Brasil)) Downloads 150 | DOI https://doi.org/10.15728/bbr.2016.13.4.1
Page 1-23
Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
Abstract 614 | PDF English Downloads 146 PDF Português (Português (Brasil)) Downloads 131 | DOI https://doi.org/10.15728/bbr.2016.13.4.2
Page 24-48
Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation
Abstract 1271 | PDF English Downloads 233 PDF Português (Português (Brasil)) Downloads 200 | DOI https://doi.org/10.15728/bbr.2016.13.4.3
Page 49-71
An Analysis of the Determinants of Corporate Social Responsibility of Brazilian Firms
Abstract 662 | PDF English Downloads 157 PDF Português (Português (Brasil)) Downloads 170 | DOI https://doi.org/10.15728/bbr.2016.13.4.4
Page 72-93
The Moderating Effect of Home Country Corruption on the Host Country’s Ability to Attract FDI
Abstract 631 | PDF English Downloads 157 PDF Português (Português (Brasil)) Downloads 146 | DOI https://doi.org/10.15728/bbr.2016.13.4.5
Page 94-117
Environmental Management as a Strategic Capability: a Study on the Furniture Manufacturing Cluster of Southern Brazil
Abstract 601 | PDF English Downloads 140 PDF Português (Português (Brasil)) Downloads 144 | DOI https://doi.org/10.15728/bbr.2016.13.4.6
Page 118-140