Vol 13 No 4 (2016): July to August 2016
Published: 2016-07-01
Editorial
Editorial
Abstract 3 |Articles
What Must be Considered when to Perform Consumption Analytics with Facebook Posts?
Abstract 26 | PDF English Downloads 1 PDF Português (Português (Brasil)) Downloads 3 | DOI https://doi.org/10.15728/bbr.2016.13.4.1
Page 1-23
Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
Abstract 22 | PDF English Downloads 2 PDF Português (Português (Brasil)) Downloads 3 | DOI https://doi.org/10.15728/bbr.2016.13.4.2
Page 24-48
Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation
Abstract 25 | PDF English Downloads 2 PDF Português (Português (Brasil)) Downloads 1 | DOI https://doi.org/10.15728/bbr.2016.13.4.3
Page 49-71
An Analysis of the Determinants of Corporate Social Responsibility of Brazilian Firms
Abstract 26 | PDF English Downloads 3 PDF Português (Português (Brasil)) Downloads 3 | DOI https://doi.org/10.15728/bbr.2016.13.4.4
Page 72-93
The Moderating Effect of Home Country Corruption on the Host Country’s Ability to Attract FDI
Abstract 26 | PDF English Downloads 4 PDF Português (Português (Brasil)) Downloads 3 | DOI https://doi.org/10.15728/bbr.2016.13.4.5
Page 94-117
Environmental Management as a Strategic Capability: a Study on the Furniture Manufacturing Cluster of Southern Brazil
Abstract 25 | PDF English Downloads 2 PDF Português (Português (Brasil)) Downloads 4 | DOI https://doi.org/10.15728/bbr.2016.13.4.6
Page 118-140