Vol 15 No 1 (2018): January to February 2018

Published: 2018-01-01


Editorial

Editorial

Fabio Motoki
Abstract 5 |

Articles

Investment in Innovation and its Influence on Net Sales: An Analysis Based on PINTEC Data

Tatielle Menolli Longhini, Joyce Mariella Medeiros Cavalcanti, Sergio Louro Borges, Bruno Pérez Ferreira
Abstract 44 | PDF English Downloads 6 PDF Português (Português (Brasil)) Downloads 7 | DOI https://doi.org/10.15728/bbr.2018.15.1.1

Page 1-16

Stakeholder Prioritization in Brazilian Companies Disclosing GRI Reports

Keysa Manuela Cunha de Mascena, Adalberto Americo Fischmann, João Maurício Gama Boaventura
Abstract 29 | PDF English Downloads 4 PDF Português (Português (Brasil)) Downloads 0 | DOI https://doi.org/10.15728/bbr.2018.15.1.2

Page 17-32

Customer Participation in Professional Services Operations And Its Impacts On Flexibility and Costs

Juliana Barreto, Ricardo Silveira Martins
Abstract 26 | PDF English Downloads 3 PDF Português (Português (Brasil)) Downloads 1 | DOI https://doi.org/10.15728/bbr.2018.15.1.3

Page 33-46

The Excellence Baldrige Criteria in The Effectiveness of Higher Education Institutions Management

Paulo Henrique Barroso Menezes, Henrique Cordeiro Martins, Ronielton Rezende Oliveira
Abstract 31 | PDF English Downloads 4 PDF Português (Português (Brasil)) Downloads 3 | DOI https://doi.org/10.15728/bbr.2018.15.1.4

Page 47-67

Divide In Marketing Between Academics And Practitioners

Fernanda Capanema Repsold, Marcus Wilcox Hemais
Abstract 24 | PDF English Downloads 4 PDF Português (Português (Brasil)) Downloads 0 | DOI https://doi.org/10.15728/bbr.2018.15.1.5

Page 68-87

Agreeing and Impacting: The Effect of the Shareholders' Agreement on Firms' Market Value

Andre Leonardo Pruner da Silva, Jeferson Lana, Rosilene Marcon
Abstract 25 | PDF English Downloads 3 PDF Português (Português (Brasil)) Downloads 2 | DOI https://doi.org/10.15728/bbr.2018.15.1.6

Page 88-104