Vol. 15 No. 1 (2018): January to February 2018

Published: 2018-01-01


Editorial

Editorial

Fabio Motoki
Abstract 240 |

Articles

Investment in Innovation and its Influence on Net Sales: An Analysis Based on PINTEC Data

Tatielle Menolli Longhini, Joyce Mariella Medeiros Cavalcanti, Sergio Louro Borges, Bruno Pérez Ferreira
Abstract 1671 | PDF English Downloads 237 PDF Português (Português (Brasil)) Downloads 232 | DOI https://doi.org/10.15728/bbr.2018.15.1.1

Page 1-16

Stakeholder Prioritization in Brazilian Companies Disclosing GRI Reports

Keysa Manuela Cunha de Mascena, Adalberto Americo Fischmann, João Maurício Gama Boaventura
Abstract 1379 | PDF English Downloads 226 PDF Português (Português (Brasil)) Downloads 191 | DOI https://doi.org/10.15728/bbr.2018.15.1.2

Page 17-32

Customer Participation in Professional Services Operations And Its Impacts On Flexibility and Costs

Juliana Barreto, Ricardo Silveira Martins
Abstract 1386 | PDF English Downloads 209 PDF Português (Português (Brasil)) Downloads 197 | DOI https://doi.org/10.15728/bbr.2018.15.1.3

Page 33-46

The Excellence Baldrige Criteria in The Effectiveness of Higher Education Institutions Management

Paulo Henrique Barroso Menezes, Henrique Cordeiro Martins, Ronielton Rezende Oliveira
Abstract 773 | PDF English Downloads 221 PDF Português (Português (Brasil)) Downloads 195 | DOI https://doi.org/10.15728/bbr.2018.15.1.4

Page 47-67

Divide In Marketing Between Academics And Practitioners

Fernanda Capanema Repsold, Marcus Wilcox Hemais
Abstract 1411 | PDF English Downloads 214 PDF Português (Português (Brasil)) Downloads 208 | DOI https://doi.org/10.15728/bbr.2018.15.1.5

Page 68-87

Agreeing and Impacting: The Effect of the Shareholders' Agreement on Firms' Market Value

Andre Leonardo Pruner da Silva, Jeferson Lana, Rosilene Marcon
Abstract 1311 | PDF English Downloads 210 PDF Português (Português (Brasil)) Downloads 174 | DOI https://doi.org/10.15728/bbr.2018.15.1.6

Page 88-104