Brazilian Business Review http://bbronline.com.br/index.php/bbr <p>BBR - Brazilian Business Review publishes high quality research across all fields of business. Themes include, but are not limited to, management, accounting, controllership, finance, information management, innovation management, strategy, and economics. We welcome papers developed in public, private, or third sector organizations. Published six times a year, BBR is edited and supported by FUCAPE, a top Brazilian business school.</p> <p><img src="/public/site/images/bbr/bbr_pagina_principal.png"></p> <p>ISSN: <a title="ISSN" href="https://portal.issn.org/resource/ISSN/1808-2386" target="_blank" rel="noopener">1808-2386</a> (English)<br> ISSN:&nbsp;<a title="ISSN" href="https://portal.issn.org/resource/ISSN/1807-734X" target="_blank" rel="noopener">1807-734X</a> (Portuguese)</p> en-US <p>© Brazilian Business Review</p> bbronline@bbronline.com.br (Rubia Dalvi) bbronline@bbronline.com.br (Rubia Dalvi) Sun, 01 Sep 2019 11:18:18 +0000 OJS 3.1.2.1 http://blogs.law.harvard.edu/tech/rss 60 Editorial http://bbronline.com.br/index.php/bbr/article/view/550 <p>Dear readers,</p> <p>First, we are glad reviewers both from BBR and other journals are finding our “Guidelines for reviewers” section useful (<a href="http://bit.ly/revGuide">http://bit.ly/revGuide</a>). Since we launched it 2 months ago, we have had more than 115 page views, or about 2 page views per day, for something that isn’t a core content for most BBR readers. The interest of our review template (<a href="http://bit.ly/reviewTemplate">http://bit.ly/reviewTemplate</a>), with more than 60 downloads to date, corroborates the acceptance of our proposition.</p> <p>For those of you who have missed it, our Editorial Assistant, Patricia, is on maternity leave. Her baby girl, Mai, is perfectly healthy and growing fast :) Rubia Bottacine has been filling her position as our Acting Editorial Assistant flawlessly. Once again, thanks Rubia for accepting the challenge.</p> <p>Last, but not least, you may have noticed that the layout of our articles has changed. Although the modifications are subtle, it is lighter and more modern, making your reading easier. We hope you liked it. Thanks Patricia and Rubia for leading the transition so smoothly.</p> <p>Without further ado, in this issue we have Lara, Vizeu &amp; Alves exploring the use metaphors in the organizational context. Using an ensemble of theoretical backgrounds, including Habermas’ Critical Theory, the research points that the use of metaphors in managerial literature sometimes reflects a utilitarian and anachronistic distortion of the contexts originating in metaphorical symbolic forms. <u><a href="http://bit.ly/2G9g7Y9">http://bit.ly/2G9g7Y9</a> </u></p> <p>Next, Martins, Siqueira &amp; Sousa Neto investigate the role of network performance, trust and internal resources in the effectiveness of network governance (NG), and its effect on performance. Conducting a survey with 181 companies linked to FIEMG-MG, the authors find that trust and internal resources are important antecedents of NG, and that NG impacts positively company performance. The research enriches a recent strand of literature still lacking both theoretical and empirical studies. Companies can also profit from the findings by indicating paths to effectively implementing NG. <u><a href="http://bit.ly/32T7KcD">http://bit.ly/32T7KcD</a> </u></p> <p>On the third paper Zilber, Monken &amp; Quevedo-Silva study how social media can affect the way healthcare providers deliver their services. Their research focuses on investigating which factors lead to the adoption of social media by SMEs in the healthcare sector in Brazil. Using a sample of 211 SMEs and a SEM-PLS model, results show that both the perceived characteristics of the social media and the characteristics of the adopter are factors that contribute to the adoption of these media by the enterprises. <u><a href="http://bit.ly/2SeeMUv">http://bit.ly/2SeeMUv</a> </u></p> <p>Following, Severgnini, Takahashi &amp; Abib systematically review literature on risk and organizational ambidexterity. Using meta-synthesis, results show that (a) risk and uncertainty influence the way the organization invests resources in exploration or in exploitation; (b) risk moderates the direct effect of exploration and exploitation on performance and on decision making, and (c) risk has a direct effect on organizational performance, reducing it, or influencing strategic decision-making. The study contributes to a better understanding of the relations between risk and ambidexterity, while also offering a conceptual model that can be used by practitioners. <u><a href="http://bit.ly/2TeTRkY">http://bit.ly/2TeTRkY</a> </u></p> <p>On the fifth paper, Severo, Guilmarães, Dellamerlin &amp; Ribeiro, deal with the influence of social networks on environmental awareness and the social responsibility of Baby Boomers, Generations X, and Y. With respondents from Brazil’s South and Southeast regions, the Structural Equation Model shows that individuals who are exposed to information related to social responsibility and environmental sustainability are positively influenced in the formation of social and environmental awareness. However, the response differs between generations, with weaker reactions from generation Y, indicating that different audiences may require different strategies. The research also contributes with the creation and validation of scales for Social/Environmental Networks and Social Networks/Social Responsibility. <u><a href="http://bit.ly/2GOfDa7">http://bit.ly/2GOfDa7</a> </u></p> <p>Closing the issue, Carvalho &amp; Ribeiro use Network Analysis to explore who owns the firms listed on B3, the Brazilian stock exchange. Results show a network with a giant component of 726 players. The mapping also shows highly connected hubs and three central shareholders: BNDESPar, Previ and BlackRock, with BNDESPar, a state holding company, as the most central actor among the three. This research may spark further investigations of the theme, like investigating how the network changes over time and comparing it with other countries, deepening our understanding of the Brazilian stock market. <u><a href="http://bit.ly/2zbXrmx">http://bit.ly/2zbXrmx</a> </u></p> <p>We hope you enjoy our selection of papers. Good reading!</p> <p>Fabio Motoki – Editor-in-Chief - <a href="http://orcid.org/0000-0001-7464-3330">http://orcid.org/0000-0001-7464-3330</a></p> Fabio Motoki Copyright (c) 2019 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 http://bbronline.com.br/index.php/bbr/article/view/550 Sun, 01 Sep 2019 00:00:00 +0000 The instrumentalization of metaphors in the management field: reflections from the use of the book "the art of war" on business http://bbronline.com.br/index.php/bbr/article/view/539 <p>The debate about the use of metaphors in the organizational context in the last decades has not been exhausted, especially in discourse studies. Inserting itself in this discussion, the present essay problematizes the anachronistic dimension in the use of metaphors in the field of management. From a hermeneutic-critical perspective, we argue that the use of metaphors in managerial literature sometimes reflects a utilitarian and anachronistic distortion of the contexts originating in metaphorical symbolic forms. In this sense, the strategic use of language can inhibit the interpretive autonomy of individuals, that is, colonize their interpretive horizons by the persuasive induction of simplistic and utilitarian worldviews about organizational reality. We use the essay form as a method, and we rely theoretically on Alvesson’s critical approach, on the hermeneutics by Gadamer and Ricoeur, and on Habermas’ Critical Theory. We illustrate our argument by recurring use of the work “The Art of War” as a metaphor for managerial practice.</p> Luiz Gustavo Lara, Fabio Vizeu, Elizeu Barroso Alves Copyright (c) 2019 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 http://bbronline.com.br/index.php/bbr/article/view/539 Sun, 01 Sep 2019 00:00:00 +0000 Activities in the Context of a Network, Trust and Internal Resources as Antecedents of the Effectiveness of Network Governance: a Study of the Impact on the Performance of the Companies Involved http://bbronline.com.br/index.php/bbr/article/view/541 <p>In a competitive business environment, the role of entities capable of exercising network governance (NG) has become indispensable to the operations of the companies involved. With few theories that approach the subject, this work has as its main objective the investigation of the background of network performance, trust and internal resources in the effectiveness of the NG, and its influence on the performance of the companies. To this end, 181 companies linked to the FIEMG-MG were surveyed in a quantitative and descriptive analysis in which multivariate statistical analysis was used to analyse the data. The results show that, on one hand, there is significant and positive influence of reliable records and internal resources on the NG, and on the other, working in networks does not seem to have much relevance. It emphasizes that, together, the antecedents can explain about 75% of the variability of NG. The positive influence of NG on the performance of the companies involved could also be seen.</p> Henrique Cordeiro Martins, Lucas Araújo Bassalo de Siqueira, José Antônio Sousa Copyright (c) 2019 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 http://bbronline.com.br/index.php/bbr/article/view/541 Sun, 01 Sep 2019 00:00:00 +0000 Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises http://bbronline.com.br/index.php/bbr/article/view/538 <p>Social media such as YouTube, Facebook, and Twitter can affect the way healthcare providers deliver their services. As low-cost tools, their use by small- and medium-sized enterprises (SMEs) in the healthcare sector could deliver competitive advantages. Several studies have shown that these tools are still underutilized by companies in this segment. Thus, the objective of the present study was to investigate which factors lead to the adoption of social media by SMEs in the healthcare sector in Brazil. To this end, a model for the adoption of organizational innovation was used in a causal study. A survey was conducted with 211 healthcare SMEs. The data analysis method was structural equation modeling (SEM), and SmartPLS 2.0 M3 software was used for the analyses. The results showed that both the perceived characteristics of the social media and the characteristics of the adopter are factors that contribute to the adoption of these media by the enterprises. Environmental influences were shown to not be relevant for the adoption of the media by the enterprises in the sample.</p> Silvia Zilber, Sonia Monken, Filipe Quevedo-Silva Copyright (c) 2019 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 http://bbronline.com.br/index.php/bbr/article/view/538 Sun, 01 Sep 2019 00:00:00 +0000 Risk and Organizational ambidexterity: a meta-synthesis of a case study and a framework http://bbronline.com.br/index.php/bbr/article/view/543 <p>Organizational ambidexterity arises as an organization’s ability to employ efforts on contradictory goals, such as exploration and exploitation for longterm success and long-lasting performance. In addition, the organization faces risks inherent in the management of its administrative capacity. However, to date, we did not find a systematic qualitative-research review on risk and organizational ambidexterity. This paper fills this gap by systematically reviewing existing qualitative case studies on risk and organizational ambidexterity published in peer-reviewed journals. To fulfill this objective, we used a meta-synthesis of qualitative synthesis case studies in order to identify possible cause and effect relationships between the constructs and to propose a theoretical model. The results showed that risk and uncertainty influence the way the organization invests resources in exploration or in exploitation. Second, the findings indicated that risk moderates the direct effect of exploration and exploitation on performance and on decision making, amplifying or reducing their effects. Third, the framework suggests that risk has a direct effect on organizational performance, reducing it, or influencing strategic decision-making (ranging from intuitive to rational decision).</p> Elizandra Severgnini, Adriana Roseli Wünsch Takahashi, Gustavo Abib Copyright (c) 2019 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 http://bbronline.com.br/index.php/bbr/article/view/543 Sun, 01 Sep 2019 00:00:00 +0000 The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations http://bbronline.com.br/index.php/bbr/article/view/544 <p>With the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awakens new consumption habits, implementing a new socially responsible posture. This study aims to analyze the influence of social networks on environmental awareness and the social responsibility of Baby Boomers, Generations X, and Y, in the regions of South and Southeast Brazil. We use the methodology of quantitative and descriptive research, by means of the Structural Equation Modeling. The results highlight that individuals who are exposed to information (videos, photos, texts) related to social responsibility and environmental sustainability are positively influenced in the formation of social and environmental awareness. However, generation Y presented the lowest means of responses in the search for information on environmental and social issues. This is relevant to society, teaching institutions, government agencies, as well as companies, in order to promote actions and information on social and environmental responsibility, in order to engage Generation Y in sustainable development.</p> Eliana Andréa Severo, Julio Cesar Ferro Guimarães, Mateus Luan Dellarmelin, Rossana Parizotto Ribeiro Copyright (c) 2019 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 http://bbronline.com.br/index.php/bbr/article/view/544 Sun, 01 Sep 2019 00:00:00 +0000 Shareholding Interest in Companies Listed on B3 in 2018: A Study of Networks http://bbronline.com.br/index.php/bbr/article/view/548 <p>The shareholding structure of large companies interferes with market competition, as well as the financial stability thereof. Some international studies have analyzed the control network of companies in their corresponding countries, others have broadened such vision to transnational companies, conducting a world level analysis, with both aiming to describe the willingness of the main shareholders regarding the network structure. Thus, the challenge herein is to elaborate and analyze the network of shareholding in companies listed on B3 in 2018. This paper will be descriptive research that uses Network Analysis of data obtained from Economatica software. As a result, we find a network with a giant component comprised of 726 players and a shareholders’ network of low density, high modularity and with main players of high influence. The results contribute to understanding the current structure of the Brazilian stock market share and are expected to encourage new researches on the Brazilian financial market.</p> Caroline Alvarenga Carvalho, Evandro Marcos Saidel Ribeiro Copyright (c) 2019 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 http://bbronline.com.br/index.php/bbr/article/view/548 Sun, 01 Sep 2019 00:00:00 +0000